{"id":43928,"date":"2025-12-28T18:43:29","date_gmt":"2025-12-28T09:43:29","guid":{"rendered":"https:\/\/agatajapan.com?p=43928"},"modified":"2026-01-21T16:57:57","modified_gmt":"2026-01-21T07:57:57","slug":"eitaro-sohonpo-nihonbashi-honten-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/eitaro-sohonpo-nihonbashi-honten-en","title":{"rendered":"Eitaro Sohon Shokudo Nihonbashi Honten"},"content":{"rendered":"\n<p>Founded in the first year of Bunsei (1818).<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u4e94\u3064\u306e\u5965\u7fa9\u3011\u65e5\u672c\u6a4b\u306e\u4e00\u6d41\u548c\u83d3\u5b50\u5e97\u300e\u69ae\u592a\u6a13\u7e3d\u672c\u92ea\u300f\u4e16\u4ee3\u3092\u8d85\u3048\u3066\u611b\u3055\u308c\u308b\u79d8\u5bc6\u3068\u306f\uff1f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i1qgkUqG4DA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\t<div class=\"ark-block-slider -media\" data-direction=\"horizontal\" data-option=\"{isAuto:1,isLoop:1,isCenter:1,showArrow:1,showThumb:1,effect:slide,direction:horizontal,speed:1000,delay:4000,slideNumPC:1,slideNumSP:1,spacePC:4,spaceSP:0,pagination:bullets,isClickable:0,isDynamic:0}\">\n\t\t<div class=\"ark-block-slider__inner swiper -main\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/eee479e90aad07d63550c25634df53ef.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40681\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/036724e8b015ec3cc57b003765fdb18f.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40683\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/79ae582d353e529c268f5e572430c9bc.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40685\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/190259f0116d1e157f1a8c532710198a.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40687\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"swiper-pagination\"><\/div>\t\t<div class=\"swiper-button-prev ark-block-slider__nav -prev\" tabIndex=\"0\" role=\"button\" aria-label=\"Previous slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M16.4,2.6l-0.8-0.7c-0.2-0.2-0.5-0.2-0.7,0l-8.7,9.7c-0.2,0.2-0.2,0.5,0,0.7l8.7,9.7c0.2,0.2,0.5,0.2,0.7,0l0.8-0.7 c0.2-0.2,0.2-0.5,0-0.7l-7.7-8.3c-0.2-0.2-0.2-0.5,0-0.7l7.7-8.3C16.6,3.1,16.6,2.8,16.4,2.6z\"\/>\n\t<\/svg>\n\t\t<\/div>\n\t\t<div class=\"swiper-button-next ark-block-slider__nav -next\" tabIndex=\"0\" role=\"button\" aria-label=\"Next slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M7.9,21.4l0.8,0.7c0.2,0.2,0.5,0.2,0.7,0l8.7-9.7c0.2-0.2,0.2-0.5,0-0.7L9.4,2c-0.2-0.2-0.5-0.2-0.7,0L7.9,2.6 c-0.2,0.2-0.2,0.5,0,0.7l7.7,8.3c0.2,0.2,0.2,0.5,0,0.7l-7.7,8.3C7.7,20.9,7.7,21.2,7.9,21.4z\"\/>\n\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"swiper -thumb\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/eee479e90aad07d63550c25634df53ef.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40681\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/036724e8b015ec3cc57b003765fdb18f.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40683\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/79ae582d353e529c268f5e572430c9bc.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40685\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/190259f0116d1e157f1a8c532710198a.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40687\" alt=\"\" decording=\"async\"><\/div><\/div><\/div>\t<\/div>\n\n<h2 class=\"wp-block-heading\">The Nihonbashi Main Store is filled with the rich history and charm of Eitaro.<\/h2>\n\n<p>The Nihonbashi Main Store of Eitaro Sohonpo is located close to Nihonbashi.Inside the bright and spacious store, a wide variety of Japanese sweets are lined up.This store is not only for shopping, but is designed so visitors can fully enjoy the appeal of Eitaro.In the demonstration corner, craftsmen make fresh sweets such as kintsuba, and at the wagashi caf\u00e9 you can enjoy desserts like anmitsu and parfaits.<\/p>\n\n<p>\u201cDid you notice the differently colored paving stone embedded just after you enter the store?\u3000This is a granite paving stone that has been here since Eitaro first opened its store in Nihonbashi.The brass-lined border surrounding the stone indicates the width of the storefront at that time,and it serves as a reminder for us to never forget the spirit with which we started in this place.\u201d<br\/>These are the words of Mr. Makoto Hosoda, the 8th head of the family.Throughout the store, tools used for making wagashi and old confectionery tins are also displayed.<\/p>\n\n<p>In recent years, Eitaro has developed multiple brands to help people of all ages enjoy wagashi.At the Nihonbashi Main Store, customers can purchase products from five brands: \u201cEitaro Sohonpo,\u201d \u201cAmeya Eitaro,\u201d \u201cNihonbashi Eitaro,\u201d \u201cKarada ni Eitaro,\u201d and \u201cTokyo PEASEN.\u201d<\/p>\n\n<p>\u201cAmeya Eitaro is a brand created in collaboration with Shinjuku Isetan in 2007.\u305dWe redesigned our classic candy by putting it in tubes like lip gloss or making it into colorful sheets, so younger customers could enjoy it as well.The cute packaging is very popular.And \u2018Karada ni Eitaro\u2019 is a brand based on the concept of creating healthy sweets so people can feel happy and energized both mentally and physically through delicious food.We develop various products such as daifuku that do not cause a rapid rise in blood sugar and yokan enriched with amino acids, and they are also attracting attention from athletes.\u201d<\/p>\n\n<p>Eitaro Sohonpo values both what has stayed unchanged since the old days and what leads ahead of the times.When you visit Nihonbashi, why not stop by?<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">History<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image-28-1024x683.png\" alt=\"\" class=\"wp-image-40689\"\/><\/figure>\n\n<p class=\"has-text-align-center\">In the first year of Bunsei (1818), the first head of the family, who was a confectioner in Hann\u014d, Saitama, went to Edo with his two grandchildren.He opened a store called \u201cIzutsuya\u201d in Kudanzaka and began selling agemochi crackers \u2014 this was the beginning.Later, Yasubei Hosoda, the third head and great-grandson of the founder, opened a kintsuba stall at Nihonbashi Fish Market.Because Yasubei\u2019s childhood name was Eitaro, the stall became affectionately known as \u201cEitaro\u2019s shop,\u201d and the business name changed to \u201cEitaro.\u201dIn Ansei 4 (1857), the store was opened at the current Nihonbashi Main Store location, and signature products such as \u201cUmeboshi Ame\u201d and \u201cKananato\u201d were created.Although the store was once destroyed during an air raid, it was rebuilt in 1947.The business reopened with a tearoom inside the store.In 1951, Eitaro worked on the establishment of Tokyu Toyoko Noren Street and made its first entry into the department store market.As gourmet food districts spread to department stores and station buildings nationwide, Eitaro Sohonpo also expanded its stores across Japan.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center vk_block-margin-0--margin-bottom\">Please come and visit Nihonbashi, a place that continues to evolve.<\/h3>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 gap-md-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column vk_block-margin-0--margin-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2025\/01\/cdaeb4da865646256bb5d365a7f1ef34-1024x1024.webp\" alt=\"\" class=\"wp-image-42415\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading vk_block-margin-0--margin-bottom has-black-color has-text-color has-link-color wp-elements-643046de80ad6aaa3e781bbdecae4845\"><strong>Makoto Hosoda<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-87c6e7972273e6d05a96cab0480f9460\">8th Head of Eitaro Sohonpo<\/h6>\n\n\n\n<p>Since the Edo period, when the third head Yasubei Hosoda opened a store in Nihonbashi, we have cherished our history here thanks to the support of the local community.Nihonbashi is currently in the midst of major redevelopment and will continue to change in the years ahead.Please come and enjoy \u201cEitaro of Nihonbashi.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center\">This Notable Item<\/h3>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/3a819387c0867f7c3a54cb135ddce203-1024x683.webp\" alt=\"\" class=\"wp-image-40691\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Umeboshi Candy \u2013 canned.<\/h4>\n\n\n\n<p>432 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">When stick-shaped candy is cut into small pieces and its corners are pinched, it forms a wrinkled triangle resembling a pickled plum, which led to the name \u201cUmeboshi Candy.\u201dBrown sugar and starch syrup are boiled over high direct heat to create a rich caramel flavor.It has a gentle taste you&#8217;ll never get tired of, with a light texture that crunches pleasantly when bitten.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/6101fc87859bfc1e51e287325c6adc29-1024x683.webp\" alt=\"\" class=\"wp-image-40693\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Kaoru Aji Dashi<\/h4>\n\n\n\n<p class=\"has-small-font-size\">292 yen each.<\/p>\n<\/div>\n<\/div>\n\n<p>Kintsuba is made by wrapping red bean paste in thin wheat dough and grilling it into a flat round shape \u2014 the same style since the Edo period.Erimo red beans from Tokachi, Hokkaido are soaked in syrup overnight to let sweetness fully penetrate, creating smooth and delicious mashed bean paste.You can enjoy the fragrant aroma from sesame oil and the natural flavor of the red beans.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/91e27ee2466562a9ce7273fad081de16-1024x683.webp\" alt=\"\" class=\"wp-image-40695\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Anmitsu.<\/h4>\n\n\n\n<p class=\"has-small-font-size\">4 pieces for 2,160 yen.<\/p>\n<\/div>\n<\/div>\n\n<p>In 1978, this anmitsu was developed so people could easily enjoy at home the anmitsu that was very popular in the Nihonbashi Main Store tearoom.It is packed with plenty of fruits such as pineapple, white peach, yellow peach, mandarin orange, cherry, grape, and La France pear.The brown sugar syrup uses Okinawan brown sugar.With its colorful appearance, it is also perfect as a gift.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Spot Overview<\/h3>\n\n<div class=\"ark-block-notice -alert is-style-simple\"><div class=\"ark-block-notice__head\"><svg class=\"ark-block-notice__icon\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-icon=\"LsInfoOutline\" viewBox=\"0 0 48 48\"><path d=\"M24 47C11.3 47 1 36.7 1 24S11.3 1 24 1s23 10.3 23 23-10.3 23-23 23zm0-42C13.5 5 5 13.5 5 24s8.5 19 19 19 19-8.5 19-19S34.5 5 24 5z\"><\/path><circle cx=\"24\" cy=\"15.8\" r=\"3.5\"><\/circle><path d=\"M28 31.8h-1.5v-9c0-.6-.4-1-1-1h-5c-.8 0-1.3.9-.8 1.6l1.8 2.4v6H20c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h8c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1z\"><\/path><\/svg><\/div><div class=\"ark-block-notice__body ark-keep-mt--s\">\n<p><\/p>\n<\/div><\/div>\n\n<figure class=\"wp-block-flexible-table-block-table pt-3\"><table class=\"has-fixed-layout\" style=\"border-style:solid;border-width:1px;border-color:#666666\"><tbody><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Address: <\/strong><\/th><td>1-2-5 Nihonbashi, Chuo-ku, Tokyo<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Phone: <\/strong><\/th><a href=\"tel:03-3271-7785\"><\/a><td>03-3271-7785<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Business hours: <\/strong><\/th><td>10:00\u201318:00<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Closed: <\/strong><\/th><td>Sundays and public holidays<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Payment Methods:<\/strong><\/th> <td>Cash, Credit Card, Electronic Money<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>External Link:<\/strong><\/th><td><a href=\"https:\/\/www.eitaro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Website<\/a><\/td><\/tr><\/tbody><\/table><figcaption>Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in the first year of Bunsei (1818). The Nihonbashi Main Store is filled with the rich history and charm of Eitaro. The Nihonbashi Main Store of Eitaro Sohonpo is located close to Nihonbashi.Inside the bright and spacious store, a wide variety of Japanese sweets are lined up.This store is not only for shopping, but is designed so visitors can fully enjoy the appeal of Eitaro.In the demonstration corner, craftsmen make fresh sweets such as kintsuba, and at the wagashi caf\u00e9 you can enjoy desserts like anmitsu and parfaits. \u201cDid you notice the differently colored paving stone embedded just after you enter the store?\u3000This is a granite paving stone that [&hellip;]","protected":false},"author":4,"featured_media":40689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4043],"tags":[5612],"area":[3991,4091],"class_list":["post-43928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-traditional-japanese-sweets-en","tag-star-en","area-tokyo-en","area-chuo-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=43928"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43928\/revisions"}],"predecessor-version":[{"id":44794,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43928\/revisions\/44794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/40689"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=43928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=43928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=43928"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=43928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}