{"id":43953,"date":"2025-12-28T21:04:59","date_gmt":"2025-12-28T12:04:59","guid":{"rendered":"https:\/\/agatajapan.com?p=43953"},"modified":"2026-01-21T17:43:23","modified_gmt":"2026-01-21T08:43:23","slug":"mannendo-honten-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/mannendo-honten-en","title":{"rendered":"Mannendo Main Store"},"content":{"rendered":"\n<p>Founded in Genna 3 (1617)<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" 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data-option=\"{isAuto:1,isLoop:1,isCenter:1,showArrow:1,showThumb:1,effect:slide,direction:horizontal,speed:1000,delay:4000,slideNumPC:1,slideNumSP:1,spacePC:4,spaceSP:0,pagination:bullets,isClickable:0,isDynamic:0}\">\n\t\t<div class=\"ark-block-slider__inner swiper -main\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/5173b2103f4c46397094e859f49ff53c.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40842\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/e0859011d89af847b5850736053e1797.webp\" 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decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"swiper-pagination\"><\/div>\t\t<div class=\"swiper-button-prev ark-block-slider__nav -prev\" tabIndex=\"0\" role=\"button\" aria-label=\"Previous slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M16.4,2.6l-0.8-0.7c-0.2-0.2-0.5-0.2-0.7,0l-8.7,9.7c-0.2,0.2-0.2,0.5,0,0.7l8.7,9.7c0.2,0.2,0.5,0.2,0.7,0l0.8-0.7 c0.2-0.2,0.2-0.5,0-0.7l-7.7-8.3c-0.2-0.2-0.2-0.5,0-0.7l7.7-8.3C16.6,3.1,16.6,2.8,16.4,2.6z\"\/>\n\t<\/svg>\n\t\t<\/div>\n\t\t<div class=\"swiper-button-next ark-block-slider__nav -next\" tabIndex=\"0\" role=\"button\" aria-label=\"Next slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M7.9,21.4l0.8,0.7c0.2,0.2,0.5,0.2,0.7,0l8.7-9.7c0.2-0.2,0.2-0.5,0-0.7L9.4,2c-0.2-0.2-0.5-0.2-0.7,0L7.9,2.6 c-0.2,0.2-0.2,0.5,0,0.7l7.7,8.3c0.2,0.2,0.2,0.5,0,0.7l-7.7,8.3C7.7,20.9,7.7,21.2,7.9,21.4z\"\/>\n\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"swiper -thumb\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/5173b2103f4c46397094e859f49ff53c.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40842\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/e0859011d89af847b5850736053e1797.webp\" width=\"1125\" height=\"758\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40844\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/36825af32b5630c65f29740c31f4aceb.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40846\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/99a514f6872b34e2302c17c3fccbb2d3.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-40848\" alt=\"\" decording=\"async\"><\/div><\/div><\/div>\t<\/div>\n\n<h2 class=\"wp-block-heading\">Carefully crafted homemade red bean paste with a rich aroma of adzuki beans<\/h2>\n\n<p>A new store with a tea room opened in Ginza 7-chome in September 2022.It is located on the 1st floor of a building in a quiet area just off the main street.Guests can not only buy sweets but also relax with exclusive menu items and matcha available only here.<\/p>\n\n<p>Among Mannendo\u2019s sweets, the most eye-catching is \u201cOmedet\u014d,\u201d which looks like red rice and comes in a vibrant gift box.It originated from the family recipe \u201cKoraimochi\u201d of the Genroku era and was adapted into a celebratory sweet in the mid-Meiji period, remaining beloved to this day.<\/p>\n\n<p>In the tea room, you can enjoy warm steamed \u201cOmedet\u014d.\u201dFreshly made \u201cAn Warabi Mochi\u201d and seasonal fresh sweets are also available.Guests choose one of the three sweets, and it comes as a set with matcha, roasted tea, and dried sweets (1,650\u20131,980 yen).<\/p>\n\n<p>The mantle of Mannendo\u2019s 400+ year history is upheld by the 13th-generation successor, Yoshiyuki Higuchi.At the factory in Asakusabashi, he and one other craftsman, together with several part-time staff\u2014about five people total\u2014produce all the sweets.He shared that as a child he loved stopping by the factory next to his home and watching the craftsmen work.What Higuchi values most in wagashi making is the red bean paste.<\/p>\n\n<p>\u201cThe key feature of Mannendo\u2019s sweets lies in our red bean paste, made entirely in-house with great care and time.Our bean paste is called \u2018Shibukirazuan,\u2019 simmered without discarding the cooking liquid that contains the natural astringency of the bean skins.The true taste and aroma of the adzuki beans remain rich and strong,\u201d says Higuchi.<\/p>\n\n<p>Indeed, sweets made with Mannendo\u2019s bean paste all bring out a strong flavor and aroma of adzuki beans.The nostalgic, simple flavor of Shibukirazuan is also used in \u201cOmedet\u014d.\u201d<\/p>\n\n<p>\u201cDuring the pandemic our sales plummeted, but recently we\u2019ve seen far more customers casually purchasing wagashi to enjoy at home with themselves or their families.We may face challenges ahead, but we want to continue making sweets that make our customers happy.\u201d<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">History<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"702\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image-37-1024x702.png\" alt=\"\" class=\"wp-image-40850\"\/><\/figure>\n\n<p class=\"has-text-align-center\">Founded in Genna 3 (1617) in Teramachi Sanjo, Kyoto.At that time they were known as \u201cKameya Izumi,\u201d catering sweets and cuisine to the Imperial Family and temples.From the Genroku era they focused solely on confectionery, creating Koraimochi\u2014the origin of Omedet\u014d.In Meiji 5, with the relocation of the capital, they moved to Yaesu Kitamakimachi in Tokyo and opened under the name \u201cKameya Izumi Mannendo Main Store.\u201dIn the mid-Meiji era, \u201cOmedet\u014d,\u201d which modeled Koraimochi after red rice, was created.It remains the flagship product to this day.Later, they opened a store with a tea room in Ginza but lost all shops due to earthquakes and wartime damage.Even then, they continued making sweets by cooking bean paste over a fire in their garden at home.The Ginza store, once located on the 1st floor of Ginza Core, relocated and reopened in September 2022 as the new shop with a tea room.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center vk_block-margin-0--margin-bottom\">Please also enjoy the elegant visual beauty unique to wagashi.<\/h3>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 gap-md-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column vk_block-margin-0--margin-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2025\/01\/5c6c4a93abe66062b3fdf1db44f8c336-1024x1024.webp\" alt=\"\" class=\"wp-image-42439\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading vk_block-margin-0--margin-bottom has-black-color has-text-color has-link-color wp-elements-233ecf720196321f7837df0359087ea5\">Yoshiyuki Higuchi<\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-f4cb2896356e6836aec2dd0d86f31fe8\">13th-generation head of Mannendo Main Store<\/h6>\n\n\n\n<p>Although wagashi are traditional, there are no strict rules on how to enjoy them.One of their charms is their colorful and beautiful appearance.Please choose what looks cute to you first and find your own favorite.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center\">This Notable Item<\/h3>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/7d2947ae8c50e4183f17805676ee32ce-1024x683.webp\" alt=\"\" class=\"wp-image-40852\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Omedet\u014d<\/h4>\n\n\n\n<p>6 pieces \u2014 1,858 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">With its red-rice-like appearance and name, it is often chosen for wedding gifts and celebrations and is a signature sweet of Mannendo.Red bean paste is mixed with rice flour and glutinous rice flour into crumbles, topped with candied Dainagon beans, then steamed.It features a rich adzuki flavor and gentle sweetness with a soft, chewy texture.<br\/><\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"750\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image0-2-1.webp\" alt=\"\" class=\"wp-image-40854\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Hyakka<\/h4>\n\n\n\n<p class=\"has-small-font-size\">1 bar \u2014 1,296 yen<\/p>\n<\/div>\n<\/div>\n\n<p>The yokan is filled generously with dried fruits, nuts, and sweet beans.There are four standard flavors\u2014Dried Fruit, Brown Sugar &amp; Nuts, Roasted Tea &amp; Sweet Beans, and Black Pepper\u2014along with seasonal varieties.The cut surface is beautiful, making it a yokan you can enjoy visually.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/102f21f50564924605d2110e7ad134a2-1024x683.webp\" alt=\"\" class=\"wp-image-40856\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Yoshino Tsuyu<\/h4>\n\n\n\n<p class=\"has-small-font-size\">1 piece \u2014 162 yen<\/p>\n<\/div>\n<\/div>\n\n<p>This warabi mochi was designed for easy eating in response to complaints about syrup and kinako spilling when poured over traditional warabi mochi.Its name \u201cYoshino Tsuyu\u201d comes from the recurring character \u201c\u559c\u201d in the family line and its texture reminiscent of night dew.Inside the kinako-coated warabi mochi is a smooth Yoshino jelly made by thickening brown sugar syrup with Yoshino kudzu.Each piece is individually wrapped so it can be eaten easily right from the package.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Spot Overview<\/h3>\n\n<div class=\"ark-block-notice -alert is-style-simple\"><div class=\"ark-block-notice__head\"><svg class=\"ark-block-notice__icon\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-icon=\"LsInfoOutline\" viewBox=\"0 0 48 48\"><path d=\"M24 47C11.3 47 1 36.7 1 24S11.3 1 24 1s23 10.3 23 23-10.3 23-23 23zm0-42C13.5 5 5 13.5 5 24s8.5 19 19 19 19-8.5 19-19S34.5 5 24 5z\"><\/path><circle cx=\"24\" cy=\"15.8\" r=\"3.5\"><\/circle><path d=\"M28 31.8h-1.5v-9c0-.6-.4-1-1-1h-5c-.8 0-1.3.9-.8 1.6l1.8 2.4v6H20c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h8c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1z\"><\/path><\/svg><\/div><div class=\"ark-block-notice__body ark-keep-mt--s\">\n<p><\/p>\n<\/div><\/div>\n\n<figure class=\"wp-block-flexible-table-block-table pt-3\"><table class=\"has-fixed-layout\" style=\"border-style:solid;border-width:1px;border-color:#666666\"><tbody><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Address: <\/strong><\/th><td>1F, 7-13-21 Ginza, Chuo-ku, Tokyo<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Phone: <\/strong><\/th><td><a href=\"tel:03-6264-2660\">03-6264-2660<\/a><\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Business hours: <\/strong><\/th><td>11:00\u201318:00 (caf\u00e9: 12:00\u201317:00)<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Closed: <\/strong><\/th><td>New Year\u2019s Day<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Payment Methods:<\/strong><\/th> <td>Cash, Credit Card, Electronic Money<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>External Link:<\/strong><\/th><td><a href=\"https:\/\/www.mannendou.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Website<\/a><\/td><\/tr><\/tbody><\/table><figcaption>Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in Genna 3 (1617) Carefully crafted homemade red bean paste with a rich aroma of adzuki beans A new store with a tea room opened in Ginza 7-chome in September 2022.It is located on the 1st floor of a building in a quiet area just off the main street.Guests can not only buy sweets but also relax with exclusive menu items and matcha available only here. Among Mannendo\u2019s sweets, the most eye-catching is \u201cOmedet\u014d,\u201d which looks like red rice and comes in a vibrant gift box.It originated from the family recipe \u201cKoraimochi\u201d of the Genroku era and was adapted into a celebratory sweet in the mid-Meiji period, remaining beloved [&hellip;]","protected":false},"author":4,"featured_media":40850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4043],"tags":[5612],"area":[3991,4091],"class_list":["post-43953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-traditional-japanese-sweets-en","tag-star-en","area-tokyo-en","area-chuo-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=43953"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43953\/revisions"}],"predecessor-version":[{"id":44802,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43953\/revisions\/44802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/40850"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=43953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=43953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=43953"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=43953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}