{"id":43980,"date":"2025-12-28T21:08:26","date_gmt":"2025-12-28T12:08:26","guid":{"rendered":"https:\/\/agatajapan.com?p=43980"},"modified":"2026-01-22T17:06:45","modified_gmt":"2026-01-22T08:06:45","slug":"mamegen-azabujuban-honten-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/mamegen-azabujuban-honten-en","title":{"rendered":"Mamegen Azabu Juban Honten"},"content":{"rendered":"\n

Founded in the first year of the Keio era (1865)<\/p>\n\t

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Signature bean snacks and freshly fried salted okaki available only at the main store<\/h2>\n\n

A bean snack shop with its main store in Azabu-Juban, Tokyo. It offers about 50 types of bean snacks and about 25 types of okaki.The bean snacks use high-quality peanuts, soybeans, broad beans, peas, almonds, and more, and have been loved for over 150 years since the Edo period thanks to a traditional method that preserves the original flavor of the beans.Among many bean snacks, the most popular is \u201cOtoboke Mame,\u201d which offers three sea flavors\u2014shrimp, shredded seaweed, and aonori.Customers can also combine their favorite bean snacks to create an original gift set.At the Azabu-Juban main store, \u201csalt okaki\u201d made with Kogane-mochi rice from Uonuma, Niigata, is fried and sold on-site, attracting many customers who visit specifically for the freshly fried taste\u2014this is also a popular item.<\/p>\n\n

History<\/h3>\n\n
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Founded in the first year of the Keio era (1865) by Genbei Surugaya.Genbei was said to walk around selling roasted beans from a shoulder-carrying basket or wagon, warmly known as \u201cMame-ya no Genbei-san\u201d (Bean seller Genbei).In the early days, the business mainly sold roasted beans, but later began making rice crackers and bean snacks as well.<\/p>\n\n

This Notable Item<\/h3>\n\n
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Mamegen Edo Flavor (8 pieces) GC-30<\/h4>\n\n\n\n

3,240 yen<\/p>\n<\/div>\n<\/div>\n\n

A gift assortment selecting eight of Mamegen\u2019s most popular products.The bean snacks include six varieties beloved by all ages, such as the classic \u201cOtoboke Mame\u201d and \u201cUme Rakka.\u201dThe okaki, made from sun-dried dough and fried to a crisp, come in two flavors\u2014salt and soy sauce.<\/p>\n\n

Spot Overview<\/h3>\n\n
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Address: <\/th>1-8-12 Azabu-Juban, Minato-ku, Tokyo<\/td><\/tr>
phone<\/strong><\/th>0120-410-413 <\/a>(landline only) \/ 03-3583-0962<\/a><\/td><\/tr>
Business hours: <\/strong><\/th>10:00\u201318:30 (shortened hours)<\/td><\/tr>
Closed days: <\/strong><\/th>Irregular holidays<\/td><\/tr>
Payment methods: <\/strong><\/th>Cash, credit cards (American Express, Diner\u2019s Club, JCB, MasterCard, Visa, UnionPay), e-money, QR code payments<\/td><\/tr>
External Link:<\/strong><\/th>Official Website<\/a><\/td><\/tr><\/tbody><\/table>
Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in the first year of the Keio era (1865) Signature bean snacks and freshly fried salted okaki available only at the main store A bean snack shop with its main store in Azabu-Juban, Tokyo. It offers about 50 types of bean snacks and about 25 types of okaki.The bean snacks use high-quality peanuts, soybeans, broad beans, peas, almonds, and more, and have been loved for over 150 years since the Edo period thanks to a traditional method that preserves the original flavor of the beans.Among many bean snacks, the most popular is \u201cOtoboke Mame,\u201d which offers three sea flavors\u2014shrimp, shredded seaweed, and aonori.Customers can also combine their favorite bean […]","protected":false},"author":4,"featured_media":41044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4043],"tags":[5612],"area":[3991,4085],"class_list":["post-43980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-traditional-japanese-sweets-en","tag-star-en","area-tokyo-en","area-minato-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=43980"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43980\/revisions"}],"predecessor-version":[{"id":44819,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/43980\/revisions\/44819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41044"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=43980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=43980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=43980"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=43980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}