{"id":44002,"date":"2025-12-28T21:11:11","date_gmt":"2025-12-28T12:11:11","guid":{"rendered":"https:\/\/agatajapan.com?p=44002"},"modified":"2026-01-23T17:16:07","modified_gmt":"2026-01-23T08:16:07","slug":"yamamoto-nori-nihonbashi-honten-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/yamamoto-nori-nihonbashi-honten-en","title":{"rendered":"Yamamoto Nori Shop Nihonbashi Main Store"},"content":{"rendered":"\n<p>Founded in Kaei 2 (1849)<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u4e94\u3064\u306e\u5965\u7fa9\u3011\u4ed6\u306b\u306f\u306a\u3044\u304a\u3044\u3057\u3044\u6d77\u82d4\u304c\u3067\u304d\u308b\u307e\u3067\u300e\u5c71\u672c\u6d77\u82d4\u5e97\u300f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jSC44RhlOGU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\t<div class=\"ark-block-slider -media\" data-direction=\"horizontal\" data-option=\"{isAuto:1,isLoop:1,isCenter:1,showArrow:1,showThumb:1,effect:slide,direction:horizontal,speed:1000,delay:4000,slideNumPC:1,slideNumSP:1,spacePC:4,spaceSP:0,pagination:bullets,isClickable:0,isDynamic:0}\">\n\t\t<div class=\"ark-block-slider__inner swiper -main\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/755fa838e5f6f8e75e0a17330f4faf00.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41193\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/1cc2c42b432062f4e11732decd12a8a1.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41195\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/8207556ec31f57aa986ad4c39c7d640f.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41197\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/ffc26d7a1771e49caf561f2c3dc1c624.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41199\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"swiper-pagination\"><\/div>\t\t<div class=\"swiper-button-prev ark-block-slider__nav -prev\" tabIndex=\"0\" role=\"button\" aria-label=\"Previous slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M16.4,2.6l-0.8-0.7c-0.2-0.2-0.5-0.2-0.7,0l-8.7,9.7c-0.2,0.2-0.2,0.5,0,0.7l8.7,9.7c0.2,0.2,0.5,0.2,0.7,0l0.8-0.7 c0.2-0.2,0.2-0.5,0-0.7l-7.7-8.3c-0.2-0.2-0.2-0.5,0-0.7l7.7-8.3C16.6,3.1,16.6,2.8,16.4,2.6z\"\/>\n\t<\/svg>\n\t\t<\/div>\n\t\t<div class=\"swiper-button-next ark-block-slider__nav -next\" tabIndex=\"0\" role=\"button\" aria-label=\"Next slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M7.9,21.4l0.8,0.7c0.2,0.2,0.5,0.2,0.7,0l8.7-9.7c0.2-0.2,0.2-0.5,0-0.7L9.4,2c-0.2-0.2-0.5-0.2-0.7,0L7.9,2.6 c-0.2,0.2-0.2,0.5,0,0.7l7.7,8.3c0.2,0.2,0.2,0.5,0,0.7l-7.7,8.3C7.7,20.9,7.7,21.2,7.9,21.4z\"\/>\n\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"swiper -thumb\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/755fa838e5f6f8e75e0a17330f4faf00.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41193\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/1cc2c42b432062f4e11732decd12a8a1.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41195\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/8207556ec31f57aa986ad4c39c7d640f.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41197\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/ffc26d7a1771e49caf561f2c3dc1c624.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41199\" alt=\"\" decording=\"async\"><\/div><\/div><\/div>\t<\/div>\n\n<h2 class=\"wp-block-heading\">Discover Japanese food culture through premium seaweed that melts smoothly in the mouth<\/h2>\n\n<p>Yamamoto Nori Shop hangs its shop curtain on the main street of Nihonbashi, across from Nihonbashi Mitsukoshi. It is one of the symbolic stores of this town, having traded seaweed here since the Kaei era. When you stand at the entrance, you can occasionally smell freshly roasted seaweed.<\/p>\n\n<p>Inside the shop, with its high ceiling and deep, stately architecture, a variety of products are displayed alongside items that tell the history of seaweed and Yamamoto Nori Shop. Architectural elements inspired by seaweed are also notable\u2014such as the ceiling designed like the bottom of a seaweed boat and the walls decorated with Shigaraki tiles representing seaweed cells.<\/p>\n\n<p>You will notice that the product designs and even the store name lettering are wonderful works of art. The solemn yet modern logo was created by calligrapher Seiran Oike, active from the Taisho to the Showa era. The original can design of the premium seaweed \u201cUme no Hana\u201d was created by the 9th-generation Edo lacquer artist Hideyoshi Mitamura. The current can was redesigned by his son, Professor Arisumi Mitamura of Tokyo University of the Arts.<\/p>\n\n<p>One of the great joys of shopping here is the wide variety available only at the main store. Along with the classic \u201cUme no Hana,\u201d there are special products such as the popular snack-style \u201cOtsumami Nori,\u201d seaweed specially roasted at the main store, and limited-quantity seaweed relish made from rock seaweed harvested in Udonoshi, Shimane. With the help of knowledgeable staff, you can find the perfect gift for any recipient\u2014or something special just for yourself.<\/p>\n\n<p>Another foundation of Yamamoto Nori Shop\u2019s steady growth alongside the times is its strong sense of social responsibility. The company\u2019s principles\u2014such as valuing seaweed fishermen and respecting each employee\u2014express a wish for the happiness of all people connected to seaweed, including customers.<\/p>\n\n<p>After a pleasantly crisp bite, it melts softly in the mouth, filling it with deep umami and aroma. This unique melt-in-the-mouth quality is the true essence of Yamamoto Nori Shop\u2019s seaweed. Each sheet carries the passion and dedication to seaweed inherited since the founding, together with the wish for happiness.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">History<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image-57-1024x683.png\" alt=\"\" class=\"wp-image-41201\"\/><\/figure>\n\n<p class=\"has-text-align-center\">In 1849 (Kaei 2), the first Yamamoto Tokujir\u014d founded the shop in Nihonbashi Muromachi 1-ch\u014dme. The second Tokujir\u014d classified seaweed for the first time in Japan to meet customer needs, earning the reputation \u201cFor seaweed, Yamamoto.\u201d In 1869 (Meiji 2), flavored seaweed was created, and when the current building was completed, it featured what is said to be Japan\u2019s first drive-in (drive-through), showing a history of anticipating and meeting the demands of the era.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center vk_block-margin-0--margin-bottom\">Please come visit us if you are unsure about gifts<\/h3>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 gap-md-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column vk_block-margin-0--margin-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"590\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2025\/01\/5c69f106420b347e8e277d5d07385351.webp\" alt=\"\" class=\"wp-image-42463\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading vk_block-margin-0--margin-bottom has-black-color has-text-color has-link-color wp-elements-59522835fa7ed30b4d182d54aa2840c4\">Mr. <strong>Takahiro Yamamoto<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-0f0d7b2975c11aeb119f650cc83c9f50\">President and CEO of Yamamoto Nori Shop<\/h6>\n\n\n\n<p>Seaweed is light, easy to carry, and considered lucky, making it an ideal gift. Yamamoto Nori Shop offers products that suit all seasonal events. Nihonbashi is also home to more than 200 long-established stores. Enjoy conversations with shop staff and experience the charm and depth of Nihonbashi as you visit these historic shops.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center\">This Notable Item<\/h3>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/d15563b5f13cce08c74811da4163e662-1024x683.webp\" alt=\"\" class=\"wp-image-41203\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Freshly roasted seaweed<\/h4>\n\n\n\n<p>1,080 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">\u201cFreshly Roasted Seaweed,\u201d which contains eight full-sheet seaweed pieces roasted on the spot by a craftsman, is perfect as a souvenir from a walk around Nihonbashi or as a thoughtful small gift. When you open the package, the warm roasted aroma rises softly. It is a product that sparks conversation through the story behind it.<br\/><\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/27ca5df1f3f96aa794da78a7cc186672-1024x683.webp\" alt=\"\" class=\"wp-image-41205\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Premium Meimeinori \u201cUme no Hana\u201d<\/h4>\n\n\n\n<p>From 2,700 yen per can<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">\u201cUme no Hana\u201d is highly recommended as a classic gift or a luxurious everyday choice. It contains the highest-quality seaweed cut into easy-to-eat pieces. Many people will recognize the design as part of the traditional Japanese dining scene. The elegant name refers to the fact that new seaweed is harvested in the cold season when plum blossoms bloom, and both plum and seaweed are treasured for their aroma. Many Yamamoto Nori products are also named after the plum.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/18e30fd79a3af12a48b805a8b1e9e493-1024x683.webp\" alt=\"\" class=\"wp-image-41207\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Otsumami Nori<\/h4>\n\n\n\n<p>648 yen per can<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">\u201cOtsumami Nori,\u201d made by sandwiching ingredients between two sheets of seaweed, has become a new signature hit of Yamamoto Nori Shop. It is fun to choose from five flavors\u2014Ume, Uni, Wasabi Sesame, Mentaiko, and Okaka\u2014and you can enjoy it as a snack, with drinks, or on its own. It is also popular among younger generations not familiar with seaweed and among international visitors.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Spot Overview<\/h3>\n\n<div class=\"ark-block-notice -alert is-style-simple\"><div class=\"ark-block-notice__head\"><svg class=\"ark-block-notice__icon\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-icon=\"LsInfoOutline\" viewBox=\"0 0 48 48\"><path d=\"M24 47C11.3 47 1 36.7 1 24S11.3 1 24 1s23 10.3 23 23-10.3 23-23 23zm0-42C13.5 5 5 13.5 5 24s8.5 19 19 19 19-8.5 19-19S34.5 5 24 5z\"><\/path><circle cx=\"24\" cy=\"15.8\" r=\"3.5\"><\/circle><path d=\"M28 31.8h-1.5v-9c0-.6-.4-1-1-1h-5c-.8 0-1.3.9-.8 1.6l1.8 2.4v6H20c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h8c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1z\"><\/path><\/svg><\/div><div class=\"ark-block-notice__body ark-keep-mt--s\">\n<p><\/p>\n<\/div><\/div>\n\n<figure class=\"wp-block-flexible-table-block-table pt-3\"><table class=\"has-fixed-layout\" style=\"border-style:solid;border-width:1px;border-color:#666666\"><tbody><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Address: <\/strong><\/th><td>1-6-3 Nihonbashimuromachi, Chuo-ku, Tokyo<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Phone: <\/strong><\/th><td><a href=\"tel:03-3241-0290\">03-3241-0290<\/a><\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Business hours: <\/strong><\/th><td>10:00\u201318:00<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Closed:<\/strong><\/th> <td>None<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Payment Methods:<\/strong><\/th> <td>Cash, Credit Card, Electronic Money<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>External Link:<\/strong><\/th><td><a href=\"https:\/\/www.yamamoto-noriten.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Website<\/a><\/td><\/tr><\/tbody><\/table><figcaption>Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in Kaei 2 (1849) Discover Japanese food culture through premium seaweed that melts smoothly in the mouth Yamamoto Nori Shop hangs its shop curtain on the main street of Nihonbashi, across from Nihonbashi Mitsukoshi. It is one of the symbolic stores of this town, having traded seaweed here since the Kaei era. When you stand at the entrance, you can occasionally smell freshly roasted seaweed. Inside the shop, with its high ceiling and deep, stately architecture, a variety of products are displayed alongside items that tell the history of seaweed and Yamamoto Nori Shop. Architectural elements inspired by seaweed are also notable\u2014such as the ceiling designed like the bottom [&hellip;]","protected":false},"author":4,"featured_media":41201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4041],"tags":[5612],"area":[3991,4091],"class_list":["post-44002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-signature-foods-en","tag-star-en","area-tokyo-en","area-chuo-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=44002"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44002\/revisions"}],"predecessor-version":[{"id":44829,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44002\/revisions\/44829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41201"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=44002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=44002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=44002"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=44002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}