{"id":44006,"date":"2025-12-28T21:11:18","date_gmt":"2025-12-28T12:11:18","guid":{"rendered":"https:\/\/agatajapan.com?p=44006"},"modified":"2026-01-23T17:39:31","modified_gmt":"2026-01-23T08:39:31","slug":"nihonbashi-saruya-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/nihonbashi-saruya-en","title":{"rendered":"Nihonbashi Saruya"},"content":{"rendered":"\n<p>Founded in the Hoei era (1704\u20131711)<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u4e94\u3064\u306e\u5965\u7fa9\/The Five Inner Secrets\u3011\u300e\u65e5\u672c\u6a4b\u3055\u308b\u3084\u300f\u305f\u304b\u304c\u694a\u679d\u3001\u3055\u308c\u3069\u694a\u679d\u3002\u300c\u4e00\u5ea6\u4f7f\u3063\u305f\u3089\u4ed6\u306e\u694a\u679d\u306b\u306f\u623b\u308c\u306a\u3044\u300d\u3068\u3044\u3046\u4eba\u7d9a\u51fa\uff01\u65e5\u672c\u552f\u4e00\u306e\u694a\u679d\u5c02\u9580\u5e97\u306e\u8077\u4eba\u6280\u3068\u306f\uff1f\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8pmo2XRE6D8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\t<div class=\"ark-block-slider -media\" data-direction=\"horizontal\" 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decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"swiper-pagination\"><\/div>\t\t<div class=\"swiper-button-prev ark-block-slider__nav -prev\" tabIndex=\"0\" role=\"button\" aria-label=\"Previous slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M16.4,2.6l-0.8-0.7c-0.2-0.2-0.5-0.2-0.7,0l-8.7,9.7c-0.2,0.2-0.2,0.5,0,0.7l8.7,9.7c0.2,0.2,0.5,0.2,0.7,0l0.8-0.7 c0.2-0.2,0.2-0.5,0-0.7l-7.7-8.3c-0.2-0.2-0.2-0.5,0-0.7l7.7-8.3C16.6,3.1,16.6,2.8,16.4,2.6z\"\/>\n\t<\/svg>\n\t\t<\/div>\n\t\t<div class=\"swiper-button-next ark-block-slider__nav -next\" tabIndex=\"0\" role=\"button\" aria-label=\"Next slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M7.9,21.4l0.8,0.7c0.2,0.2,0.5,0.2,0.7,0l8.7-9.7c0.2-0.2,0.2-0.5,0-0.7L9.4,2c-0.2-0.2-0.5-0.2-0.7,0L7.9,2.6 c-0.2,0.2-0.2,0.5,0,0.7l7.7,8.3c0.2,0.2,0.2,0.5,0,0.7l-7.7,8.3C7.7,20.9,7.7,21.2,7.9,21.4z\"\/>\n\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"swiper -thumb\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/1791fa9c0f5ea6a1ca9dc839a050ede0.webp\" width=\"1125\" height=\"749\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41227\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/e2d65634187215e44ae60f595db28019.webp\" width=\"1125\" height=\"749\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41229\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/8e351133f54b3d6a787f84b74905b249.webp\" width=\"1125\" height=\"749\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41231\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/aba169e58d0dff3a684ef7ea6626aca0.webp\" width=\"1125\" height=\"749\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41233\" alt=\"\" decording=\"async\"><\/div><\/div><\/div>\t<\/div>\n\n<h2 class=\"wp-block-heading\">The only toothpick specialty store in Japan, known for the fragrance of kuromoji wood and exceptional craftsmanship<\/h2>\n\n<p>A few minutes\u2019 walk from Mitsukoshimae subway station; along an alley appears a stylish shop that could be mistaken for a modern caf\u00e9.This is \u201cNihonbashi Saruya,\u201d the only toothpick specialty store in Japan.Since the era when Edo townspeople loved \u201cfusayoji\u201d (tassel-tipped toothpicks), kuromoji wood has been used,And even today, they make and sell more than 20 types of toothpicks varying in length and thickness.<\/p>\n\n<p>\u201cToothpicks originally came to Japan as Buddhist ritual tools and were first used by monks and aristocrats.They became common among ordinary people during the era of the third shogun of the Edo shogunate, Tokugawa Iemitsu.From this time, it became common for ordinary people to care for their teeth after meals using \u201cfusayoji\u201d toothpicks.Kuromoji is characterized by a pleasant fragrance, strong durability, and high elasticity.It is also said to have antibacterial effects and has long been known as a material suitable for keeping the mouth clean,\u201dSays Mr. Ryota Yamamoto, the ninth-generation head of the store.<\/p>\n\n<p>Leading the lineup is \u201cSaruya\u2019s Kuromoji Toothpicks,\u201d ranging from thin ones ideal for cleaning between teeth to thicker ones for Japanese sweets,With about 100 product types displayed in the store.Long-selling items include \u201cSenryobako,\u201d toothpicks in a paulownia box decorated with auspicious words,And the \u201cEto Yoji,\u201d featuring the zodiac animal of the coming year and released from year-end, is also popular.\u300c\u201cSince the zodiac designs change every year, some customers collect them.Some even say, \u2018I have the rabbit one from several cycles ago,\u2019\u201d says Mr. Yamamoto.<br\/>Among them, he proudly says that the ultra-fine \u201cJokaku Toothpick\u201d receives many comments such as, \u201cOnce you use this, you can never go back to ordinary toothpicks.\u201dIt requires advanced skill, and currently only one craftsman is able to produce them.To ensure that production continues, Mr. Yamamoto\u2019s father, the eighth-generation head, is directly inheriting the technique from the craftsman.Saruya\u2019s toothpicks, crafted by masters, are an Edo specialty that has survived the ages with top-quality standards and designs suited to the times.They would make a wonderful gift for someone special.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">History<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image-59-1024x682.png\" alt=\"\" class=\"wp-image-41251\"\/><\/figure>\n\n<p class=\"has-text-align-center\">Founded in the Hoei era (1704\u20131711).At that time, there were many toothpick shops in Edo Castle town,And especially within the grounds of Sensoji Temple were nearly 200 of them.However, today the only remaining dedicated toothpick shop is Nihonbashi Saruya.For nine generations, the shop has dealt exclusively in toothpicks.The name \u201cSaruya\u201d was a common term for toothpick shops in the Edo period.There are various theories: because monkeys have white teeth, or because sellers carried a monkey on their shoulder.When toothbrushes arrived in the Meiji era, toothpick specialty stores gradually disappeared,Yet Nihonbashi Saruya still offers refined toothpicks under its original name even after 300 years.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center vk_block-margin-0--margin-bottom\">The craftsmanship packed into each toothpick is something you understand only when you use it.<\/h3>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 gap-md-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column vk_block-margin-0--margin-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2025\/01\/a5bac74b2c96ec1e96436fd253ed7dbb.webp\" alt=\"\" class=\"wp-image-42469\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading vk_block-margin-0--margin-bottom has-black-color has-text-color has-link-color wp-elements-139384c9f845e31c2f0ede36a00716a6\"><strong>Ryota Yamamoto<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-9e3c11e77e625c8f73af1bf1e17c1c24\">Ninth-generation head of Nihonbashi Saruya<\/h6>\n\n\n\n<p>Some customers say, \u201cIt\u2019s too precious to use,\u201d or \u201cI\u2019ve kept it without using it,\u201dBut the true value of our toothpicks lies in experiencing how they feel on the teeth.While I\u2019m happy they are cherished, I truly hope people will use them freely.Recently, personalized name engraving done by a calligrapher has also become popular.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center\">This Notable Item<\/h3>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A8792_resize-1024x683.webp\" alt=\"\" class=\"wp-image-41219\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\"><\/h4>\n\n\n\n<p>Special grade: 11,000 yen \/ High grade: 8,800 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">These are the representative Edo hand-brooms of Shirakiya Denbei.Because strong, resilient bristles are selected, they have excellent springiness and capture dust extremely well among Edo brooms.They can be used on tatami rooms, wooden floors, and carpets, but carpets are especially recommended.They can sweep out hidden dust, hair, and pet fur in large amounts.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"697\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/ca9a31b834dfe34dcb8e6cf9d911a22c-1024x697.webp\" alt=\"\" class=\"wp-image-41237\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Jokaku Toothpick<\/h4>\n\n\n\n<p>1,320 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">A set containing the ultra-fine Jokaku Toothpick stored in an auspicious \u201cSenryobako\u201d paulownia box.It begins with a skilled craftsman selecting and harvesting young elastic kuromoji branches in the winter mountains,From which as many as 16 toothpicks are shaved from a single thin branch of about 6 cm in length and 1 cm in diameter.Each toothpick is produced through expert selection and high-level technique,Its appeal lies in the gentle touch on the gums, resilience, and ease of entering gaps between teeth.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/1faf915a439b71d5436cbc9f02cc637b-1024x682.webp\" alt=\"\" class=\"wp-image-41239\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Samurai Toothpicks<\/h4>\n\n\n\n<p>40 pieces \u2014 1,100 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">Each kuromoji toothpick is wrapped with a small modern paper slip featuring a \u201csamurai phrase.\u201dThe paper shows samurai lines with English translations, such as \u201cKorenite gomen \u2013 Goodbye now\u201d and \u201cTanomou \u2013 Hello, may I come in?\u201d, which makes them popular with international customers.They also include a small fortune slip, making after-meal time something to look forward to.Available in three types: \u201cKeng\u014d Orange,\u201d \u201cCh\u016bkin Red,\u201d and \u201cR\u014dnin Green.\u201d<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Spot Overview<\/h3>\n\n<div class=\"ark-block-notice -alert is-style-simple\"><div class=\"ark-block-notice__head\"><svg class=\"ark-block-notice__icon\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-icon=\"LsInfoOutline\" viewBox=\"0 0 48 48\"><path d=\"M24 47C11.3 47 1 36.7 1 24S11.3 1 24 1s23 10.3 23 23-10.3 23-23 23zm0-42C13.5 5 5 13.5 5 24s8.5 19 19 19 19-8.5 19-19S34.5 5 24 5z\"><\/path><circle cx=\"24\" cy=\"15.8\" r=\"3.5\"><\/circle><path d=\"M28 31.8h-1.5v-9c0-.6-.4-1-1-1h-5c-.8 0-1.3.9-.8 1.6l1.8 2.4v6H20c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h8c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1z\"><\/path><\/svg><\/div><div class=\"ark-block-notice__body ark-keep-mt--s\">\n<p><\/p>\n<\/div><\/div>\n\n<figure class=\"wp-block-flexible-table-block-table pt-3\"><table class=\"has-fixed-layout\" style=\"border-style:solid;border-width:1px;border-color:#666666\"><tbody><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Address: <\/strong><\/th><td>1-12-5 Nihonbashimuromachi, Chuo-ku, Tokyo<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Phone: <\/strong><\/th><td><a href=\"tel:03-5542-1905\">03-5542-1905<\/a><\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Business hours: <\/strong><\/th><td>10:00\u201318:00 (currently until 17:00 due to COVID-19)<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Closed: <\/strong><\/th><td>Sundays and public holidays<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Payment methods: <\/strong><\/th><td>Cash, credit cards (American Express, VISA, JCB, Diners Club, Mastercard)<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>External Link:<\/strong><\/th><td><a href=\"https:\/\/nihonbashi-saruya.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Website<\/a><\/td><\/tr><\/tbody><\/table><figcaption>Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in the Hoei era (1704\u20131711) The only toothpick specialty store in Japan, known for the fragrance of kuromoji wood and exceptional craftsmanship A few minutes\u2019 walk from Mitsukoshimae subway station; along an alley appears a stylish shop that could be mistaken for a modern caf\u00e9.This is \u201cNihonbashi Saruya,\u201d the only toothpick specialty store in Japan.Since the era when Edo townspeople loved \u201cfusayoji\u201d (tassel-tipped toothpicks), kuromoji wood has been used,And even today, they make and sell more than 20 types of toothpicks varying in length and thickness. \u201cToothpicks originally came to Japan as Buddhist ritual tools and were first used by monks and aristocrats.They became common among ordinary people during [&hellip;]","protected":false},"author":4,"featured_media":41251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4044],"tags":[5612],"area":[3991,4091],"class_list":["post-44006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-timeless-essentials-en","tag-star-en","area-tokyo-en","area-chuo-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=44006"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44006\/revisions"}],"predecessor-version":[{"id":44831,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44006\/revisions\/44831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41251"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=44006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=44006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=44006"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=44006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}