{"id":44020,"date":"2025-12-28T21:12:35","date_gmt":"2025-12-28T12:12:35","guid":{"rendered":"https:\/\/agatajapan.com?p=44020"},"modified":"2026-01-23T17:49:32","modified_gmt":"2026-01-23T08:49:32","slug":"omiya-yogashiten-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/omiya-yogashiten-en","title":{"rendered":"Omiya Confectionery"},"content":{"rendered":"\n

Founded in 1884 (Meiji 17)<\/p>\n\t

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A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since the Meiji era.<\/h2>\n\n

A Western-style confectionery shop located in Kanda, Tokyo. The first floor is the store, and the 2nd and 3rd floors are workshops where over 30 staff members make all products daily.Under the concept of “affordable and delicious, but not cheap,” signature items like the strawberry shortcake sandwich and apple pie, along with visually and deliciously pleasing sweets, fill the display cases.<\/p>\n\n

The building, rebuilt in 1966 (Showa 41), still welcomes visitors with a retro-modern atmosphere reminiscent of the Showa era.The building, rebuilt in 1966 (Showa 41), still welcomes visitors with a retro-modern atmosphere reminiscent of the Showa era.Omiya Confectionery originally started as a bakery, and even today, 20 to 30 types of bread are available on weekdays.All bread is made in-house, and even custard for cream buns and bean paste for anpan are homemade.<\/p>\n\n

The product lineup includes year-round staples and seasonal limited items, with colorful pies and tarts made with plenty of seasonal fruits\u2014just looking at them is enjoyable.These fruits are said to be freshly purchased every morning from the Ota Market.<\/p>\n\n

“Agricultural products are affected by weather and climate, so we don\u2019t limit the origin; we use the best available each season and day.””For ingredients other than fruits, like flour and sugar, quality is important, but so is reliable daily supply, as we make so many items every day.”<\/p>\n\n

These words come from Yoshifumi Yoshida, the fifth-generation owner.Currently, he runs the shop together with his father, the fourth-generation Taro Yoshida, but Yoshifumi joined Omiya Confectionery about five years ago after working in Tokyo and Okayama pastry shops.Since then, he has continued innovating in his own way, following his father’s methods while actively using social media and creating new products.<\/p>\n\n

History<\/h3>\n\n
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In 1884 (Meiji 17), the first-generation Heisaburo Yoshida founded the shop in Hongo.The shop’s name comes from the birthplace of Heisaburo’s wife, inspired by the Omi merchants, who were seen as exemplary traders.Originally a charcoal shop, it became a bakery due to poor summer sales, and later sold karinto and dorayaki as well.Later, the second-generation Kikutaro went to the U.S., brought back cake like castella bread, and the third-generation Masuzo shifted the shop to focus on Western-style sweets.In 1966 (Showa 41), the shop moved to its current location in Kanda.<\/p>\n\n

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This Notable Item<\/h3>\n\n
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Strawberry Shortcake Sandwich<\/h4>\n\n\n\n

1,080 yen<\/p>\n<\/div>\n<\/div>\n\n

The sponge is made only with eggs, flour, and sugar. It is filled generously with cream and about 10 strawberries.It is a signature item of Omiya Confectionery and was even featured on a commemorative postage stamp.<\/p>\n\n

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Apple Pie<\/h4>\n\n\n\n

Slice 486 yen \/ Whole 4,104 yen<\/p>\n<\/div>\n<\/div>\n\n

Apples used are mainly “Fuji” for their balanced taste, aroma, sweetness, and texture; sometimes “Tsugaru” is used depending on the season.The pie uses low-moisture butter, carefully selected flour, and egg yolks, folded meticulously, creating a crispy outside and juicy inside.<\/p>\n\n

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Fruit Punch<\/h4>\n\n\n\n

3,240 yen \/ Box 3,402 yen<\/p>\n<\/div>\n<\/div>\n\n

12 to 15 types of fresh seasonal fruits are soaked in syrup.The syrup\u2019s refreshing sweetness, which can be enjoyed to the last drop, is a secret to its popularity. It\u2019s also popular as a gift.<\/p>\n\n

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Spot Overview<\/h3>\n\n
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Address: <\/strong><\/th>2-4 Kanda Awajicho, Chiyoda-ku, Tokyo<\/td><\/tr>
Phone: <\/strong><\/th>03-3251-1088<\/a><\/td><\/tr>
Business hours: <\/strong><\/th>Monday\u2013Saturday 9:00\u201319:00 \/ Sundays and holidays 10:00\u201317:30
(Please inquire for year-end and New Year hours)<\/td><\/tr>
Closed: <\/strong><\/th>None (closed on certain days during the year-end and New Year period)<\/td><\/tr>
Payment method: <\/strong><\/th>Cash only<\/td><\/tr>
External Link:<\/strong><\/th>Official Website<\/a><\/td><\/tr><\/tbody><\/table>
Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in 1884 (Meiji 17) A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since the Meiji era. A Western-style confectionery shop located in Kanda, Tokyo. The first floor is the store, and the 2nd and 3rd floors are workshops where over 30 staff members make all products daily.Under the concept of “affordable and delicious, but not cheap,” signature items like the strawberry shortcake sandwich and apple pie, along with visually and deliciously pleasing sweets, fill the display cases. The building, rebuilt in 1966 (Showa 41), still welcomes visitors with a retro-modern atmosphere reminiscent of the Showa era.The building, rebuilt in 1966 (Showa 41), still welcomes visitors with […]","protected":false},"author":4,"featured_media":41315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4041],"tags":[5612],"area":[3991,4039],"class_list":["post-44020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-signature-foods-en","tag-star-en","area-tokyo-en","area-chiyoda-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=44020"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44020\/revisions"}],"predecessor-version":[{"id":44834,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44020\/revisions\/44834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41315"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=44020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=44020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=44020"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=44020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}