{"id":44076,"date":"2025-12-28T21:15:28","date_gmt":"2025-12-28T12:15:28","guid":{"rendered":"https:\/\/agatajapan.com?p=44076"},"modified":"2026-01-26T17:33:52","modified_gmt":"2026-01-26T08:33:52","slug":"hotman-ome-store-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/hotman-ome-store-en","title":{"rendered":"Hotman Ome Store"},"content":{"rendered":"\n<p>Founded in Meiji 1 (1868)<\/p>\n\t<div class=\"ark-block-slider -media\" data-direction=\"horizontal\" data-option=\"{isAuto:1,isLoop:1,isCenter:1,showArrow:1,showThumb:1,effect:slide,direction:horizontal,speed:1000,delay:4000,slideNumPC:1,slideNumSP:1,spacePC:4,spaceSP:0,pagination:bullets,isClickable:0,isDynamic:0}\">\n\t\t<div class=\"ark-block-slider__inner swiper -main\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2734-scaled-e1684387399265.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41677\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2720-scaled-e1684387428425.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41679\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2728-scaled-e1684387447735.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41681\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2640-scaled-e1684387468952.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41683\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"swiper-pagination\"><\/div>\t\t<div class=\"swiper-button-prev ark-block-slider__nav -prev\" tabIndex=\"0\" role=\"button\" aria-label=\"Previous slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M16.4,2.6l-0.8-0.7c-0.2-0.2-0.5-0.2-0.7,0l-8.7,9.7c-0.2,0.2-0.2,0.5,0,0.7l8.7,9.7c0.2,0.2,0.5,0.2,0.7,0l0.8-0.7 c0.2-0.2,0.2-0.5,0-0.7l-7.7-8.3c-0.2-0.2-0.2-0.5,0-0.7l7.7-8.3C16.6,3.1,16.6,2.8,16.4,2.6z\"\/>\n\t<\/svg>\n\t\t<\/div>\n\t\t<div class=\"swiper-button-next ark-block-slider__nav -next\" tabIndex=\"0\" role=\"button\" aria-label=\"Next slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M7.9,21.4l0.8,0.7c0.2,0.2,0.5,0.2,0.7,0l8.7-9.7c0.2-0.2,0.2-0.5,0-0.7L9.4,2c-0.2-0.2-0.5-0.2-0.7,0L7.9,2.6 c-0.2,0.2-0.2,0.5,0,0.7l7.7,8.3c0.2,0.2,0.2,0.5,0,0.7l-7.7,8.3C7.7,20.9,7.7,21.2,7.9,21.4z\"\/>\n\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"swiper -thumb\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2734-scaled-e1684387399265.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41677\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2720-scaled-e1684387428425.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41679\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2728-scaled-e1684387447735.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41681\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2640-scaled-e1684387468952.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41683\" alt=\"\" decording=\"async\"><\/div><\/div><\/div>\t<\/div>\n\n<h2 class=\"wp-block-heading\">The \u201c1-Second Towel\u201d became a major hit. A long-established towel maker with 150 years of history.<\/h2>\n\n<p>For example, cut a towel into a 1-centimeter square and drop it into a tank filled with water.You might expect it to float for a while, but some towels absorb water instantly and begin to sink within one second.This is the \u201c1-Second Towel.\u201dThe Japanese standard for towels is within 60 seconds, so its absorbency is truly surprising (*).<br\/>It was developed by the towel manufacturer Hotman, which has its factory and directly managed store in the green city of Ome, Tokyo.<br\/>\u201cSince we began making towels in Showa 38 (1963), we have kept asking, \u2018What makes a good towel?\u2019 and reached the conclusion that absorbency is the most important factor.Since then, we have continued our research in pursuit of the real thing,\u201d says Masayuki Sakamoto, the 7th-generation president.<br\/>Those tireless efforts bore fruit as the \u201c1-Second Towel\u201d in Heisei 25 (2013).To introduce more people to towels with enhanced absorbency, made using an original method that uses abundant high-quality groundwater and thoroughly removes excess oils and impurities, they promoted it under the name \u201c1-Second Towel.\u201dAt the same time, Mr. Sakamoto, then the factory manager, rebuilt and refined the manufacturing process to consistently achieve results within one second.<br\/>This uncompromising pursuit of authenticity is also reflected in their integrated system, handling planning, production, and sales entirely in-house.Hotman is the only company in the Japanese towel industry to maintain this style.<br\/>\u201cOur towels feel soft to the touch and last a very long time.This is because we carefully control every step in-house, from selecting cotton to spinning, twisting, dyeing, weaving, and finishing.In the weaving process, we also use silk textile techniques, carefully weaving fine threads at high density.That is why the fabric stays fluffy and does not lose its shape,\u201d says Mr. Sakamoto with a calm tone and passionate eyes.<br\/>Using fabric softener can easily make towels feel soft.However, since such chemicals can irritate the skin and reduce the fibers\u2019 absorbency, Hotman never uses them during production.<br\/>\u201cBecause towels touch the skin directly every day, we want to deliver safe, high-quality products through technology, not chemicals.\u201d<br\/>Filled with \u201chot\u201d passion true to the company name, these top-class towels captivate people, who say, \u201cOnce you use it, you\u2019re hooked.\u201dHow about one as a reward for yourself or a gift for someone special?<br\/>* Based on the absorbency test \u201cSedimentation Method\u201d (JIS standard).<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">History<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image-77-1024x682.png\" alt=\"\" class=\"wp-image-41685\"\/><\/figure>\n\n<p class=\"has-text-align-center\"><\/p>\n\n<p class=\"has-text-align-center\">Founded in Meiji 1 (1868).\u201cThe company was established in Ome, Tokyo, once known as a \u201ctown of textiles,\u201d as a silk textile manufacturer.It mainly produced fabrics for women\u2019s clothing, but began towel production in Showa 38 (1963).At the time, tenugui cloths were common, but towels began to spread widely into ordinary households.In 2013, the company unveiled the \u201c1-Second Towel,\u201d using skilled manufacturing techniques refined over many years.Its absorbency overturned conventional ideas about towels and amazed the public.They also produce Japan\u2019s first domestically made fair trade cotton towels and products using traditional German chenille weaving.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center vk_block-margin-0--margin-bottom\">Life becomes richer when you have a towel you love<\/h3>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 gap-md-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column vk_block-margin-0--margin-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2025\/01\/220A2769-1024x1024.webp\" alt=\"\" class=\"wp-image-42483\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading vk_block-margin-0--margin-bottom has-black-color has-text-color has-link-color wp-elements-6d6fbdd7553daded94e942d91b04ebf0\"><strong>Masayuki Sakamoto<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-92207c653a6a34d3e76a7056c8c03764\">7th Generation of Hotman<\/h6>\n\n\n\n<p>A towel is something you use every day from birth to death, a true partner in life.If you have one that feels comfortable, soft, gentle, and safe to use anytime, your days will surely be happier than ever.We would be happy to help support such a life through our towels.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center\">This Notable Item<\/h3>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2703-scaled-1-1024x683.webp\" alt=\"\" class=\"wp-image-41687\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Hotman Color Hair Towel<\/h4>\n\n\n\n<p class=\"has-small-font-size\">1,870 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">\u201cHotman Color\u201d is the No.1 popular series made from the highly absorbent \u201c1-Second Towel,\u201d available in eight sizes.Designed for use in relaxing spaces, it comes in 18 colors, mainly soft tones.Just gently placing it on wet hair or skin absorbs water quickly, and wrapping it around your hair cuts drying time in half.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2695-scaled-1-1024x683.webp\" alt=\"\" class=\"wp-image-41689\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Hummingbird<\/h4>\n\n\n\n<p class=\"has-small-font-size\">From 2,970 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">\u201cFair trade\u201d aims to improve living conditions and promote economic independence by purchasing raw materials from developing countries at fair prices.In 2014, Hotman began producing Japan\u2019s first domestically made fair trade cotton towels.They are available in four sizes, including bath towels and hair towels.<\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A2792-scaled-1-1024x683.webp\" alt=\"\" class=\"wp-image-41691\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Fufura Bathrobe Light<\/h4>\n\n\n\n<p class=\"has-small-font-size\">19,800 yen (women\u2019s) \/ 20,900 yen (men\u2019s)<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">A lightweight bathrobe made from the \u201c1-Second Towel.\u201dMade of medium-thick, fluffy pile fabric, it quickly absorbs water and sweat just by slipping it on after a bath.It is also popular as a gift for busy parents who bathe with babies or children and stay busy even after bath time.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Spot Overview<\/h3>\n\n<div class=\"ark-block-notice -alert is-style-simple\"><div class=\"ark-block-notice__head\"><svg class=\"ark-block-notice__icon\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-icon=\"LsInfoOutline\" viewBox=\"0 0 48 48\"><path d=\"M24 47C11.3 47 1 36.7 1 24S11.3 1 24 1s23 10.3 23 23-10.3 23-23 23zm0-42C13.5 5 5 13.5 5 24s8.5 19 19 19 19-8.5 19-19S34.5 5 24 5z\"><\/path><circle cx=\"24\" cy=\"15.8\" r=\"3.5\"><\/circle><path d=\"M28 31.8h-1.5v-9c0-.6-.4-1-1-1h-5c-.8 0-1.3.9-.8 1.6l1.8 2.4v6H20c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h8c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1z\"><\/path><\/svg><\/div><div class=\"ark-block-notice__body ark-keep-mt--s\">\n<p><\/p>\n<\/div><\/div>\n\n<figure class=\"wp-block-flexible-table-block-table pt-3\"><table class=\"has-fixed-layout\" style=\"border-style:solid;border-width:1px;border-color:#666666\"><tbody><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Address: <\/strong><\/th><td>5-251 Nagabuchi, Ome City, Tokyo<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Phone: <\/strong><\/th><td><a href=\"tel:0428-24-9142\">0428-24-9142<\/a><\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Business hours: <\/strong><\/th><td>Weekdays 10:00\u201317:00<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Closed: <\/strong><\/th><td>Sundays, holidays, and year-end\/New Year holidays Temporary closure during the Obon period<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Payment methods: <\/strong><\/th><td>Cash, credit cards (AMERICAN EXPRESS, VISA, JCB, Diner\u2019s Club, Mastercard, Mitsubishi UFJ NICOS, Discover Card)<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>External links: <\/strong><\/th><td><a href=\"https:\/\/hotman.co.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official website<br><\/a><a href=\"https:\/\/www.hotman-onlineshop.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Online shop<\/a><\/td><\/tr><\/tbody><\/table><figcaption>Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in Meiji 1 (1868) The \u201c1-Second Towel\u201d became a major hit. A long-established towel maker with 150 years of history. For example, cut a towel into a 1-centimeter square and drop it into a tank filled with water.You might expect it to float for a while, but some towels absorb water instantly and begin to sink within one second.This is the \u201c1-Second Towel.\u201dThe Japanese standard for towels is within 60 seconds, so its absorbency is truly surprising (*).It was developed by the towel manufacturer Hotman, which has its factory and directly managed store in the green city of Ome, Tokyo.\u201cSince we began making towels in Showa 38 (1963), we [&hellip;]","protected":false},"author":4,"featured_media":41685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4044],"tags":[5612],"area":[3991,4115],"class_list":["post-44076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-timeless-essentials-en","tag-star-en","area-tokyo-en","area-ome-city-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=44076"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44076\/revisions"}],"predecessor-version":[{"id":44865,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44076\/revisions\/44865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41685"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=44076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=44076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=44076"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=44076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}