{"id":44086,"date":"2025-12-28T21:17:19","date_gmt":"2025-12-28T12:17:19","guid":{"rendered":"https:\/\/agatajapan.com?p=44086"},"modified":"2026-01-26T18:06:51","modified_gmt":"2026-01-26T09:06:51","slug":"yoshinoya-shoten-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/yoshinoya-shoten-en","title":{"rendered":"Yoshinoya Shoten"},"content":{"rendered":"\n<p>Founded in Ansei 1 (1854)<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u3010\u4e94\u3064\u306e\u5965\u7fa9\u3011\u65e5\u672c\u306e\u796d\u308a\u3092\u706f\u3059\uff01\u300c\u6c5f\u6238\u63d0\u706f\u300d\u306e\u4e16\u754c\uff01\u3010\u5409\u91ce\u5c4b\u5546\u5e97\u3011\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9-DGgQR0AIg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\t<div class=\"ark-block-slider -media\" data-direction=\"horizontal\" data-option=\"{isAuto:1,isLoop:1,isCenter:1,showArrow:1,showThumb:1,effect:slide,direction:horizontal,speed:1000,delay:4000,slideNumPC:1,slideNumSP:1,spacePC:4,spaceSP:0,pagination:bullets,isClickable:0,isDynamic:0}\">\n\t\t<div class=\"ark-block-slider__inner swiper -main\">\n\t\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3546-scaled-e1689853332733.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41762\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3500-scaled-e1689853380140.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41764\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3513-scaled-e1689853420919.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41766\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\n\t\t<div class=\"ark-block-slider__slide swiper-slide\">\n\t\t\t<div class=\"ark-block-slider__media\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3569-scaled-e1689853295385.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41768\" alt=\"\" decording=\"async\">\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t<div class=\"swiper-pagination\"><\/div>\t\t<div class=\"swiper-button-prev ark-block-slider__nav -prev\" tabIndex=\"0\" role=\"button\" aria-label=\"Previous slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M16.4,2.6l-0.8-0.7c-0.2-0.2-0.5-0.2-0.7,0l-8.7,9.7c-0.2,0.2-0.2,0.5,0,0.7l8.7,9.7c0.2,0.2,0.5,0.2,0.7,0l0.8-0.7 c0.2-0.2,0.2-0.5,0-0.7l-7.7-8.3c-0.2-0.2-0.2-0.5,0-0.7l7.7-8.3C16.6,3.1,16.6,2.8,16.4,2.6z\"\/>\n\t<\/svg>\n\t\t<\/div>\n\t\t<div class=\"swiper-button-next ark-block-slider__nav -next\" tabIndex=\"0\" role=\"button\" aria-label=\"Next slide\">\n\t\t\t\t<svg x=\"0px\" y=\"0px\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" role=\"img\" aria-hidden=\"true\" focusable=\"false\">\n\t\t<path d=\"M7.9,21.4l0.8,0.7c0.2,0.2,0.5,0.2,0.7,0l8.7-9.7c0.2-0.2,0.2-0.5,0-0.7L9.4,2c-0.2-0.2-0.5-0.2-0.7,0L7.9,2.6 c-0.2,0.2-0.2,0.5,0,0.7l7.7,8.3c0.2,0.2,0.2,0.5,0,0.7l-7.7,8.3C7.7,20.9,7.7,21.2,7.9,21.4z\"\/>\n\t<\/svg>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"swiper -thumb\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3546-scaled-e1689853332733.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41762\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3500-scaled-e1689853380140.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41764\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3513-scaled-e1689853420919.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41766\" alt=\"\" decording=\"async\"><\/div><div class=\"swiper-slide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3569-scaled-e1689853295385.webp\" width=\"1125\" height=\"750\" class=\"ark-block-slider__img arkb-obf-cover wp-image-41768\" alt=\"\" decording=\"async\"><\/div><\/div><\/div>\t<\/div>\n\n<h2 class=\"wp-block-heading\">Lighting the heart with Edo aesthetics through \u201cEdo lanterns\u201d<\/h2>\n\n<p>Handheld lanterns were born in the mid-17th century. Made of bamboo and paper, they are lightweight and could be folded, making them valued as portable lights.\u4ecaToday, their role as portable lighting has been taken over by other tools, but lanterns are still used at shrines and temples, at the eaves of Japanese restaurants, and on stages and in theaters for traditional performing arts.Yoshinoya Shoten has continued making such lanterns for more than 150 years.At the Kanda Festival, a symbol of Edo\u2019s spirited style, the lanterns that decorate the portable shrines of each neighborhood are also made by Yoshinoya Shoten.The Edo-lantern technique of hand-painting requested characters and crests onto lanterns remains only here in Tokyo.Watching the craftsmen paint characters without any preliminary sketch is truly a mark of mastery.They can usually handle requests for almost any typeface, but Yoshinoya Shoten\u2019s distinctive style is \u201cEdo script,\u201d refined to be easy to read from afar, clean and full of energy.Another feature is the deliberate adjustment of the top and bottom balance so that the characters appear even when viewed from below.<\/p>\n\n<p>The lanterns chosen to enhance the festive atmosphere at \u201cKobikicho Plaza,\u201d located underground at the rebuilt Kabukiza Theatre, were also made by Yoshinoya Shoten.\u3002When creating a large lantern bearing a dignified phoenix crest, the lantern was hung from the atelier ceiling, and the design was laid out using a Japanese-style compass called a bunmawashi.<br\/>\u201cMany of their functions as tools have been taken over by newer ones, but I feel lanterns have cultural significance,\u201d says Yuiko, eldest daughter of Kiichi Yoshino, the seventh-generation head.Whether for shrines and temples, shops, or private customers, they aim to finish any order exactly as requested.<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">History<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"725\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/image-81-1024x725.png\" alt=\"\" class=\"wp-image-41770\"\/><\/figure>\n\n<p class=\"has-text-align-center\">In Ansei 1 (1854), they opened at their current location as the lantern and decorative goods wholesaler \u201cYoshinoya Shoten.\u201dFrom lantern processions for victory celebrations, flower trams, and imperial ceremonies in the past, to festival lanterns, Bon lanterns, and commercial lanterns across Japan today, they produce all kinds of hand-painted lanterns (Edo lanterns).<\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center vk_block-margin-0--margin-bottom\">Wanting to play a cultural role as something closer to everyday life<\/h3>\n\n<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#fff5f5\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns gap-0 gap-md-2 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column vk_block-margin-0--margin-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"444\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2025\/01\/220A3603-scaled-e1689832239920.webp\" alt=\"\" class=\"wp-image-42489\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column p-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading vk_block-margin-0--margin-bottom has-black-color has-text-color has-link-color wp-elements-50092f5890b02927beb9d3f69467ca06\">Ms. <strong>Yuiko Yoshino<\/strong><\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-17cf9e471c80cd1fba216d92b1d575a6\">Eldest daughter of the seventh-generation owner of Yoshinoya Shoten<\/h6>\n\n\n\n<p>Lanterns are not the main attraction; they are meant to highlight the main attraction.I believe our true role is to meet our customers\u2019 wishes.While lanterns are essential for events and festivals, we actively work on projects such as anime-style lanterns with characters, and children\u2019s workshops in partnership with Chiyoda City, hoping they will become more familiar in daily life.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading has-text-align-center\">This Notable Item<\/h3>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3403-scaled-1-1024x683.webp\" alt=\"\" class=\"wp-image-41772\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Medium Thick Yumihari<\/h4>\n\n\n\n<p class=\"has-small-font-size\">From 15,000 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">This cylindrical lantern, about 13 cm in diameter and 50 cm in height, comes with a hook called a yumi and is popular for festivals and as a gift.Handwritten name inscription by a craftsman makes each lantern one of a kind.Options such as a handle called a fujimaki and a candle-shaped LED light are also available.<br\/><\/p>\n\n<div class=\"wp-block-columns vk_block-margin-xs--margin-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/agatajapan.com\/wp-content\/uploads\/2024\/12\/220A3449-scaled-1-1-1024x683.webp\" alt=\"\" class=\"wp-image-41776\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Left: No. 3 Mini, Right: No. 1 Mini<\/h4>\n\n\n\n<p class=\"has-small-font-size\">No. 3 Mini from 3,500 yen, No. 1 Mini from 2,500 yen<\/p>\n<\/div>\n<\/div>\n\n<p class=\"vk_block-margin-md--margin-bottom\">The small lantern \u201cNo. 3 Mini\u201d (12 cm in diameter, 26.5 cm in height) can be enjoyed for a long time, such as by adding a baby\u2019s name for the seventh-night celebration, decorating for the first seasonal festival, or carrying it for commemorative photos.The palm-sized \u201cNo. 1 Mini\u201d (7.5 cm in diameter, 17.5 cm in height) can be personalized and used as a place card at parties.Guests can then take it home as a souvenir.Depending on the quantity, delivery is typically about one to three weeks after ordering.<br\/><\/p>\n\n<h3 class=\"wp-block-heading has-text-align-center\">Spot Overview<\/h3>\n\n<div class=\"ark-block-notice -alert is-style-simple\"><div class=\"ark-block-notice__head\"><svg class=\"ark-block-notice__icon\" height=\"20\" width=\"20\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" data-icon=\"LsInfoOutline\" viewBox=\"0 0 48 48\"><path d=\"M24 47C11.3 47 1 36.7 1 24S11.3 1 24 1s23 10.3 23 23-10.3 23-23 23zm0-42C13.5 5 5 13.5 5 24s8.5 19 19 19 19-8.5 19-19S34.5 5 24 5z\"><\/path><circle cx=\"24\" cy=\"15.8\" r=\"3.5\"><\/circle><path d=\"M28 31.8h-1.5v-9c0-.6-.4-1-1-1h-5c-.8 0-1.3.9-.8 1.6l1.8 2.4v6H20c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h8c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1z\"><\/path><\/svg><\/div><div class=\"ark-block-notice__body ark-keep-mt--s\">\n<p><\/p>\n<\/div><\/div>\n\n<figure class=\"wp-block-flexible-table-block-table pt-3\"><table class=\"has-fixed-layout\" style=\"border-style:solid;border-width:1px;border-color:#666666\"><tbody><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Address: <\/strong><\/th><td>2-13 Kanda Sakumacho, Chiyoda-ku, Tokyo<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Phone: <\/strong><\/th><a href=\"tel:03%E2%88%923866%E2%88%922935\"><\/a><td>03-3866-2935<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Business hours: <\/strong><\/th><td>10:00\u201317:00<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Closed:<\/strong><\/th> <td>Saturdays, Sundays, and national holidays<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>Payment method: <\/strong><\/th><td>Cash only<\/td><\/tr><tr><th style=\"width:20%;background-color:#444444;color:#ffffff;vertical-align:top\"><strong>External Link:<\/strong><\/th><td><a href=\"http:\/\/www.e-yoshinoya.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Official Website<\/a><\/td><\/tr><\/tbody><\/table><figcaption>Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in Ansei 1 (1854) Lighting the heart with Edo aesthetics through \u201cEdo lanterns\u201d Handheld lanterns were born in the mid-17th century. Made of bamboo and paper, they are lightweight and could be folded, making them valued as portable lights.\u4ecaToday, their role as portable lighting has been taken over by other tools, but lanterns are still used at shrines and temples, at the eaves of Japanese restaurants, and on stages and in theaters for traditional performing arts.Yoshinoya Shoten has continued making such lanterns for more than 150 years.At the Kanda Festival, a symbol of Edo\u2019s spirited style, the lanterns that decorate the portable shrines of each neighborhood are also made [&hellip;]","protected":false},"author":4,"featured_media":41770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4044],"tags":[5612],"area":[3991,4091],"class_list":["post-44086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-timeless-essentials-en","tag-star-en","area-tokyo-en","area-chuo-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=44086"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44086\/revisions"}],"predecessor-version":[{"id":44870,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44086\/revisions\/44870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41770"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=44086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=44086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=44086"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=44086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}