{"id":44089,"date":"2025-12-28T21:17:16","date_gmt":"2025-12-28T12:17:16","guid":{"rendered":"https:\/\/agatajapan.com?p=44089"},"modified":"2026-01-27T15:40:22","modified_gmt":"2026-01-27T06:40:22","slug":"shinshodo-en","status":"publish","type":"post","link":"https:\/\/agatajapan.com\/en\/shinise-en\/shinshodo-en","title":{"rendered":"Shinsh\u014dd\u014d"},"content":{"rendered":"\n

Founded in the first year of the Taisho era (1912)<\/p>\n\t

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A long-established Japanese sweets shop offering items connected to the Ch\u016bshingura story.<\/h2>\n\n

While Japanese sweets shops usually have many female customers, this long-established shop in Shimbashi is known for lines of male customers, especially office workers in suits.<\/p>\n\n

What they are after is the \u201cSeppuku Monaka.\u201d When the third owner, Yoshihisa Watanabe, took over from the second generation, the most popular item was \u201cMame Daifuku,\u201d which had a shelf life of just one day. This product was created in response to regular customers asking for a Japanese sweet that would last a bit longer.Its appearance, with the monaka split open in the middle and plenty of bean paste spilling out, along with its unique Ch\u016bshingura-themed name, attracted much attention. Today, it has become Shinsh\u014dd\u014d\u2019s signature item, also known as a gift to bring when making an apology.<\/p>\n\n

In addition, because the shop\u2019s former location was connected to Ch\u016bshingura and the owner himself is a big fan, there are many items that appeal to history lovers, such as \u201cGishi Y\u014dkan\u201d depicting the Forty-seven R\u014dnin in warrior-style illustrations, and \u201cJindaiko Dorayaki.\u201dThe illustration of the Forty-seven R\u014dnin that appears on the roll screen at the storefront after closing is also worth seeing.<\/p>\n\n

While cherishing the traditions passed down since its founding, the shop continues to pursue even greater taste through new ideas.With the spirit of \u201cchanging tradition to carry it forward,\u201d Shinsh\u014dd\u014d\u2019s Japanese sweets will continue to evolve.<\/p>\n\n

History<\/h3>\n\n
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The shop was named \u201cShinsh\u014dd\u014d\u201d because the founder, Shinjiro Watanabe, who trained in Osaka, opened it in \u201cShin\u201dbashi in the first year of the Taish\u014d era (1912).The original shop stood on the former site of the Tamura clan\u2019s upper residence of the Ichinoseki Domain in Oshu (commonly known as the Tamura Residence). After three relocations due to the Great Kanto Earthquake, air raids during World War II, and the construction of Ring Road No. 2, the shop has been operating at its current location in Shimbashi 4-chome since 2005.<\/p>\n\n

This Notable Item<\/h3>\n\n
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Seppuku Monaka<\/h4>\n\n\n\n

Box of 5: 1,600 yen<\/p>\n<\/div>\n<\/div>\n\n

Shinsh\u014dd\u014d\u2019s signature product, featuring a unique appearance that looks like the monaka has performed seppuku.The crispy monaka pairs perfectly with overflowing bean paste made with high-purity sugar and a large piece of chewy gyuhi.It is also popular as a gift to bring when offering an apology.<\/p>\n\n

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Jindaiko Dorayaki<\/h4>\n\n\n\n

1 piece: 250 yen (in-store only) \/ Box of 5: 1,550 yen<\/p>\n<\/div>\n<\/div>\n\n

These dorayaki are made by skilled craftsmen who have inherited tradition, from carefully selecting ingredients to cooking the bean paste and baking the pancakes.Many people buy them together with the Seppuku Monaka and enjoy them while reflecting on the Ch\u016bshingura story.<\/p>\n\n

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Mame Daifuku<\/h4>\n\n\n\n

1 piece: 250 yen (in-store only)<\/p>\n<\/div>\n<\/div>\n\n

A refined mame daifuku made with a generous amount of red peas lightly seasoned with salt, and mildly sweet bean paste.This is a fine piece that brings out the full flavor of the ingredients, finished by adding new ideas to traditional techniques.<\/p>\n\n

Spot Overview<\/h3>\n\n
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Address: <\/strong><\/th>4-27-2 Shinbashi, Minato-ku, Tokyo<\/td><\/tr>
Phone: <\/strong><\/th>03-3431-2512<\/a><\/td><\/tr>
Business hours: <\/strong><\/th>9:00\u201319:00 (Mon\u2013Fri)
9:00\u201317:00 (Sat)<\/td><\/tr>
Closed: <\/strong><\/th>Sundays and public holidays
*In August only: Sat, Sun, and public holidays<\/td><\/tr>
Payment method: <\/strong><\/th>Cash only<\/td><\/tr>
External Link:<\/strong><\/th>Official Website<\/a><\/td><\/tr><\/tbody><\/table>
Information is current as of publication and may change. Please check before visiting.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Founded in the first year of the Taisho era (1912) A long-established Japanese sweets shop offering items connected to the Ch\u016bshingura story. While Japanese sweets shops usually have many female customers, this long-established shop in Shimbashi is known for lines of male customers, especially office workers in suits. What they are after is the \u201cSeppuku Monaka.\u201d When the third owner, Yoshihisa Watanabe, took over from the second generation, the most popular item was \u201cMame Daifuku,\u201d which had a shelf life of just one day. This product was created in response to regular customers asking for a Japanese sweet that would last a bit longer.Its appearance, with the monaka split open […]","protected":false},"author":4,"featured_media":41784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4040,4043],"tags":[5612],"area":[3991,4085],"class_list":["post-44089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shinise-en","category-traditional-japanese-sweets-en","tag-star-en","area-tokyo-en","area-minato-ward-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/comments?post=44089"}],"version-history":[{"count":2,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44089\/revisions"}],"predecessor-version":[{"id":44875,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/posts\/44089\/revisions\/44875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media\/41784"}],"wp:attachment":[{"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/media?parent=44089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/categories?post=44089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/tags?post=44089"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/agatajapan.com\/en\/wp-json\/wp\/v2\/area?post=44089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}