We share stories and useful insights on Japan’s long-established businesses and traditional culture, offering articles that bring new perspectives to everyday life.

「Column」What's New & Recommended

    • Column
    • Traditional Culture Dictionary by agataJapan

    well-established

    well-established(shinise) It refers to a traditional and prestigious store that has kept up the busi…
    • Column

    Gotokuji Temple (Setagaya, Tokyo)

    Cemeteries and cemeteriestemple (Buddhist)Meguro, SetagayaGotokuji Temple (Setagaya, Tokyo)(Gotokuji-Temple)Ii Naosu…
    • Column
    • Traditional Culture Dictionary by agataJapan

    (sound of) the wind through pine trees…

    Japanese confectionery(sound of) the wind through pine trees(Matsukaze) Japanese sponge cake-like ba…
    • Column
    • Traditional Culture Dictionary by agataJapan

    steamed fish-paste cake, sliced to dec…

    Soba/UdonJapanese-style mealsteamed fish-paste cake, sliced to decorate soup (type of kamaboko)(odamakimushi/odamakim…
    • Column

    Yagenbori Fudoin (Nihonbashi, Tokyo)

    temple (Buddhist)Nihonbashi (bridge)Yagenbori Fudoin (Nihonbashi, Tokyo)(Yagenbori-Fudoin)ĀryācalanāthaKawasaki Dais…
    • Spiritual
    • Shinto Shrine
    • Column

    Koami Shrine (Ningyocho, Tokyo)

    Shinto shrineNihonbashi (bridge)Koami Shrine (Ningyocho, Tokyo)(Koami-jinja (Koami-Shrine)Seven Gods of Fortunewardi…
    • Column
    • Traditional Culture Dictionary by agataJapan

    brewing

    Dashi (Japanese soup stock), SeasoningsSake & Teabrewing(zyozo)beerwinemisoJapanese rice winesweet half sakesoy sauce…
    • Column
    • Modern Japanese Etiquette

    What to do on the far shore for ancest…

    Adult Manners CourseWhat to do on the far shore for ancestor memorial services? What to wear, what to bring, and what…
    • Japanese Liquor Crossing
    • Japanese Sake
    • Column
    • Traditional Culture Dictionary by agataJapan

    sweet half sake

    Sake & Teasweet half sake(Amazake)brewing There are two types of amazake. One is koji amazake, which…

Shinise Videos

Shinise Festival

Prefectures