We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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The Tokyo Station Hotel
Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins… -
Hotel Ryumeikan Ochanomizu Honten
Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal… -
YOUKIZA
Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou… -
OZU WASHI
Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found… -
Seikado Bunko Art Museum (Seikado @ Ma…
Established Meiji 25 (1892)An art spot where you can view precious Japanese and Eastern artworks and classical textsT… -
Minami Aoyama Shimizu-yu
Established before 1903 (Meiji 36)Over 100 years since its founding. A long-established public bath and sauna continu… -
Kairyo-yu
Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan… -
Seiryu Garden Sawanoi-en
Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier … -
A tour of long-established Tokyo sake …
Tour period: 2023/2/11 (Sat)–2023/2/11 (Sat) Travel duration: 1 dayA day trip visiting two long-established sake brew…
「Shinise」Shop List
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Shinsendo Yanaka Senbei
Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where… -
Kototoi Dango
Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t… -
Habutae Dango
Founded in Bunsei 2 (1819)https://youtu.be/TosXwSz7ieMThe smooth texture of Habutae Dango has captivated even literar… -
Amanoya
Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the… -
Okame Sushi
Founded in Ansei 2 (1856)Edo-style sushi that continues to evolve while respecting traditionEdo-style sushi that has … -
Ryushotei Nishimura
Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







