We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life

    The Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…
    • Shinise
    • Timeless Essentials for Everyday Life

    Hotel Ryumeikan Ochanomizu Honten

    Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal…
    • Shinise
    • Timeless Essentials for Everyday Life

    YOUKIZA

    Established Kan’ei 12 (1635)Japan’s only Edo string puppet theater troupe with over 385 years of historySince its fou…
    • Shinise
    • Timeless Essentials for Everyday Life

    OZU WASHI

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • Shinise
    • Timeless Essentials for Everyday Life

    Seikado Bunko Art Museum (Seikado @ Ma…

    Established Meiji 25 (1892)An art spot where you can view precious Japanese and Eastern artworks and classical textsT…
    • Shinise
    • Timeless Essentials for Everyday Life

    Minami Aoyama Shimizu-yu

    Established before 1903 (Meiji 36)Over 100 years since its founding. A long-established public bath and sauna continu…
    • Shinise
    • Timeless Essentials for Everyday Life

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
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    • Sake of Shinise

    Seiryu Garden Sawanoi-en

    Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier …
    • Shinise
    • Signature Foods

    A tour of long-established Tokyo sake …

    Tour period: 2023/2/11 (Sat)–2023/2/11 (Sat) Travel duration: 1 dayA day trip visiting two long-established sake brew…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Shinsendo Yanaka Senbei

    Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kototoi Dango

    Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisArakawa Ward

    Habutae Dango

    Founded in Bunsei 2 (1819)https://youtu.be/TosXwSz7ieMThe smooth texture of Habutae Dango has captivated even literar…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Okame Sushi

    Founded in Ansei 2 (1856)Edo-style sushi that continues to evolve while respecting traditionEdo-style sushi that has …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ryushotei Nishimura

    Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…

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