Five Principles Long-established Shops

  1. Ubukeya is a knife store specializing in kitchen knives, scissors, and hairpins. The ultimate “sharpening” that even makes a paper-cutting artist say, “It’s so sharp, I’m in trouble!

    • Shinise
  2. Nihonbashi Kuroeya deals in lacquerware from all over Japan. Protecting the goodwill through innovation, not single-mindedness.

    • Shinise
  3. Umezono, a long-established sweet shop in Asakusa: From awa-zenzai to dora-soft (soft rice cake), “80% on the defensive, 20% on the offensive” wins the hearts of young people.

    • Shinise