Five Principles Long-established Shops
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Ubukeya is a knife store specializing in kitchen knives, scissors, and hairpins. The ultimate “sharpening” that even makes a paper-cutting artist say, “It’s so sharp, I’m in trouble!
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Nihonbashi Kuroeya deals in lacquerware from all over Japan. Protecting the goodwill through innovation, not single-mindedness.
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Umezono, a long-established sweet shop in Asakusa: From awa-zenzai to dora-soft (soft rice cake), “80% on the defensive, 20% on the offensive” wins the hearts of young people.




