Five Principles Long-established Shops
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The taste of soba-tsuyu is the character of the restaurant. What is the taste that Sarashina Nunoya has continued to preserve?
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Shirokiya Denbei, a long-established shop of all-natural, 99% handmade Edo-style brooms. Why has the tradition been preserved for nearly 200 years?
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Ginza Matsuzaki Senmochi, a long-established shop, depicts tradition and innovation with its signature product “kawara senbei” (tile rice cracker).
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Eitaro Fuhonshop located at the foot of Nihonbashi Bridge. Traditional techniques and a desire to “create new wagashi
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Edo Bekko-ya” continues to deal with rare materials. Craftsmanship and another thing we cherish
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What is the story behind the “Edo fast food” that has been loved for 200 years? Komagata Dozeyu
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Founded by a “Brush Master” who was a personal assistant to the Tokugawa Shogun. Edoya” has been providing brushes and bristle brushes for 300 years.
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A gem loved by literary giants! What is the charm of “Haniage Dango,” the ultimate in simplicity?
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For over 300 years in Nihonbashi, we have continued to develop products that meet the needs of the times. Long-established “Nimben” dried bonito flakes
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Sohonke Sarashina Horii, a soba restaurant with a long line. The taste that they have arrived at in pursuit of the possibility of buckwheat noodle
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Shukusen, a dyed kimono store for yukata and Edo komon. What is the pride and confidence in the words “Shukusen Kansei”?
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Nihonbashi Saruya is the only toothpick specialty store in Japan. Once you use it, you will never go back to ordinary toothpicks.
