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Japanese Sweets Cafe

1. 

   Umezono, a long-established sweet shop in Asakusa. Brand is established through trust with customers and business partners.

   • Shinise
   • 2023.11.14
   Plum Garden Japanese Sweets Cafe Taito City (Tokyo) Wagashi (Japanese Sweets) Asakusa Long Established Shop Interviews
2. 

   Umezono, a long-established sweet shop in Asakusa. Reaching out to the next generation with innovative ideas and SNS development that are “Eiyoe” (picture-perfect).

   • Shinise
   • 2023.11.14
   Asakusa Long Established Shop Interviews Plum Garden Japanese Sweets Cafe Taito City (Tokyo) Wagashi (Japanese Sweets)
3. 

   A gem loved by literary giants! What is the charm of “Haniage Dango,” the ultimate in simplicity?

   • Shinise
   • 2023.06.13
   Five Principles Long-established Shops Japanese Sweets Cafe Dango Habutae Dango Yanesen (Yanaka–Nezu–Sendagi) Ueno / Yanaka / Nippori
4. 

   Umezono, a long-established sweet shop in Asakusa: From awa-zenzai to dora-soft (soft rice cake), “80% on the defensive, 20% on the offensive” wins the hearts of young people.

   • Shinise
   • 2023.04.27
   Asakusa Five Principles Long-established Shops Plum Garden Japanese Sweets Cafe Anmitsu Zenzai (Sweet Red Bean Soup)