Wagashi (Japanese Sweets)

  1. きらり浅草老舗めぐり ~発見!江戸東京の新しい魅力~

    • Shinise
  2. Eitaro Fuhonshop located at the foot of Nihonbashi Bridge. Traditional techniques and a desire to “create new wagashi

    • Shinise
  3. Umezono, a long-established sweet shop in Asakusa. Brand is established through trust with customers and business partners.

    • Shinise
  4. Umezono, a long-established sweet shop in Asakusa. Reaching out to the next generation with innovative ideas and SNS development that are “Eiyoe” (picture-perfect).

    • Shinise
  5. Manners for Year-End Gifts for 2023: 3 recommended products and notes on when and how to give them.

    • Column
  6. With 670 years of history, yet unafraid of change. Shioze Sohonke” continues to innovate ambitiously.

    • Shinise
  7. The history is more than 670 years old. Shioze Sohonke”, the creator of “sweet Japanese buns” with a grand history.

    • Shinise
  8. Long-established souvenirs to buy in Asakusa! 6 recommendations including famous Japanese sweets [Food].

    • Signature Foods
  9. 12 recommendations for long-established products to give as Mother’s Day gifts.

    • Shinise
  10. Before the Edo period, “Dedication confectionery” was a top-quality confectionery made with white sugar.

    • Column
  11. (sound of) the wind through pine trees

    • Column
  12. The “Beloved Japanese Sweets” Exhibition

    • Event