Long Established Shop Interviews
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Sticking to domestically produced raw materials, each tooth is spun by hand. The commitment of the long-established “Juso Yakushi-ten” (Juso Yakushi Shop)
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The soul of the craftsman resides in the old-fashioned production method. The long-established comb shop “Juso Yakushi Ten” that produces the one and only boxwood comb.
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Was Kimuraya Fuhonten’s Anpan Created by “Painful Measures”? 150 years of history of trial and error
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Kimuraya Sohonten, a long-established bakery that has inherited the beliefs of its predecessors and predecessors and continues to preserve its taste.
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Smoked Saikyo pickles have evolved into a snack for alcoholic beverages. The insatiable spirit of challenge at the long-established “Tsuta-no-ie
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Tsutanoya” was established in 1937 and supports Japan’s fish-eating culture with its delicious taste. What is “Kyoka-zuke”, an evolution of Saikyo-zuke?
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Continuing to exist is a brand. What “Nihonbashi Saruya,” a toothpick specialty store, thinks a brand should be.
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Lady Gaga is a fan! The beauty of the braided cord culture by Ryu Kobo, which has been in business for over 130 years.
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Ryu Kobo in Nihonbashi has been innovating braided cord culture for more than 130 years.
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Umezono, a long-established sweet shop in Asakusa. Brand is established through trust with customers and business partners.
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Umezono, a long-established sweet shop in Asakusa. Reaching out to the next generation with innovative ideas and SNS development that are “Eiyoe” (picture-perfect).
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Collaborations with anime and popular actors! The challenge of Yoshinoya Shoten, a long-established lantern shop with a history of 168 years



