We share stories and useful insights on Japan’s long-established businesses and traditional culture, offering articles that bring new perspectives to everyday life.

「Column」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    What is the “rank of kimono̶…

    Column: Don't call me the landlady!turffamily crestKimono Mannerssemi-formal kimono for women The se…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Preserving Kimono Culture through Tabi…

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Long-established Tabi Shoes supported …

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The company has 25,000 followers on so…

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)Nihonbashi …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Suddenly, at the age of 25, he became …

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)「Nihonbash…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Expressing a unique taste using ingred…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    He started helping out in the family b…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Column
    • Edo Town tour

    Tokyo Literature Walk] No.5: Literary …

    Tokyo Literature WalkMeguro, SetagayaPart 5: Literary figures of the Showa period settled in Shimokitazawa one after …
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Pushing aside the opposition of employ…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…

Shinise Videos

Shinise Festival

Prefectures