We share stories and useful insights on Japan’s long-established businesses and traditional culture, offering articles that bring new perspectives to everyday life.

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    • Edo Town tour

    Tokyo Literature Walk] No. 4: Cultural…

    Tokyo Literature WalkMeguro, SetagayaPart 4: Cultural City of West Tokyo, from Seijo-Gakuen to Roka KoenSetagaya Lite…
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    • Signature Foods
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    Sohonke Sarashina Horii, a soba restau…

    The Five Secret Secrets of Long-established BusinessesAzabu, Akasaka, Roppongitype of high quality sobaBringing the b…
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    • Timeless Essentials for Everyday Life
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    Shukusen, a dyed kimono store for yuka…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)type of informal katakana worn in the Edo pe…
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    • Timeless Essentials for Everyday Life
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    Nihonbashi Saruya is the only toothpic…

    The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)toothpicktoothpickLindera umbrellataBringing…
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    You can do it yourself! How to Tie a Y…

    You can do it yourself! How to Tie a Yukata Obi - Bunko KnotHow to tie an obipaper knotyukata (light cotton kimono wo…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    The same manufacturing method since th…

    Nihonbashi (bridge)cleaning utensilsEdo broombroomShirokiya Nakamura Denbei Shoten, founded in 1830, is a long-establ…
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    • Modern Japanese Etiquette

    Manners for the Mid-Summer Gift Giving…

    Adult Manners CourseManners for the Mid-Summer Gift Giving Year 2023 Edition: When to Give, Who to Give it to, How to…
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    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Interview with Kotaro Ishikawa of Ishi…

    Ryogoku/Kameidotraditional crafttortoiseshell (of the hawksbill turtle)Edo Tortoiseshell" is a beautiful pattern crea…

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