We share stories and useful insights on Japan’s long-established businesses and traditional culture, offering articles that bring new perspectives to everyday life.

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    • Shinise
    • Traditional Japanese Sweets
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    • Interview with a Shinise Proprietor

    Changing flavors and characteristics f…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
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    • Modern Japanese Etiquette

    What is the difference between a congr…

    Adult Manners CourseWhat is the difference between a congratulatory gift and a wedding gift?　When to give, the marke…
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    Anyone can do it by themselves! Basic …

    Anyone can do it by themselves! Basic yukata dressing - women's versionfemaleyukata (light cotton kimono worn in the …
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    With 670 years of history, yet unafrai…

    Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    To preserve traditional culture, we al…

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
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    • Column
    • Interview with a Shinise Proprietor

    Selecting the best materials for each …

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    The history is more than 670 years old…

    Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Signature Foods
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    • Seasonal Ways of Living

    When is the day of the Ox in 2023? Wha…

    Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur…
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    • Don’t Call Me “Landlady”

    Tips for enjoying “summer kimono…

    Column: Don't call me the landlady!turfsummer kimonoOjiya shrinkage(silk) gauzesilk gauze (esp. used in light clothin…

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