Oldest Festival 2022

Holding period

2022.10.20

Touch, taste, and experience Japan’s world-class traditions!

October 20 is Long-established Business Day. It is said that Japan has the largest number of companies in the world that have been in business for more than 100 years. This is an event to let people know more about and enjoy 100-year-old companies, which are said to be more than 33,000 throughout Japan.
Inaribashi Square will host a marché where visitors can purchase products from long-established stores, while The Room COFFEE & BAR will offer manju (a Japanese sweet) in collaboration with the long-established Shioze Sohonke, sake tastings from 11 sake breweries across Japan, and a live stage performance by popular DJ Shuya Okino.
In addition, the “Long-established Business Summit,” in which the heads of Tokyo’s long-established businesses take the stage to discuss tradition and innovation, will be broadcast live (9:00-12:00). This event is an opportunity to learn about and enjoy Japanese tradition and culture anew.

Sake breweries where tastings are available
Akita Sake (Akita Prefecture) / Osato Shuzo (Fukuoka Prefecture) / Takizawa Shuzo (Saitama Prefecture) / Tenryo Shuzo (Gifu Prefecture) / Toshimaya Honten (Tokyo) / Hachinohe Shuzo (Aomori Prefecture) / Fujii Shuzo (Hiroshima Prefecture) / Matsui Shuzo (Kyoto Prefecture) / Matsunami Shuzo (Ishikawa Prefecture) / Yagi Brewery Department (Ehime Prefecture) / Yosamusume Shuzo (Kyoto Prefecture)

Event SummaryOutline

Location Shibuya Stream 3-21-3 Shibuya, Shibuya-ku, Tokyo
Access Short walk from Shibuya Station on JR, Tokyo Metro, Tokyu, and Keio lines

Holding period Thursday, October 20, 2022
Opening Hours 11:00〜23:00
admission fee free
Related Links Official Site
Click here to view the live webcast of the summit for the long-established summit.

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