日本のよいものを世界へ

Holding period

2023.10.21

Please feel free to experience traditional culture in Nihonbashi!

Visitors can also enjoy traditional cultural experiences such as Noh and kimono rentals, and live performances by famous DJs.
Please come and visit us in Nihonbashi.

◆Sake tasting corner by sake breweries from all over Japan
Visitors will be able to enjoy a comparison of the different sake styles, each with its own unique characteristics. In addition to the advance tickets that allow you to sample 5 glasses of sake, premium tickets that include an original sake cup created in collaboration with Arita Porcelain Lab, a long-established Arita porcelain manufacturer, are available for purchase starting today. Please apply as soon as possible as quantities are limited.
(as of today)
Toshimaya Honten, Niida Honke, Yagi Brewery Department, Tenryo Brewery, Senjo, Fukui Brewery, Takai, Takizawa Brewery, Tamura Brewery, Ishikawa Brewery, Matsui Brewery, Ikeda Brewery, Yosamusume Brewery, Hachinohe Brewery, Narimasa Brewery

Traditional and local specialties will be displayed at the booths for long-established stores and local government/regional revitalization.
We are pleased to announce that many businesses will be participating again this year, selling products from long-established stores, including Japanese sweets and crafts, as well as specialty products, food and drinks from all over Japan. We also plan to unveil our new original craft gin (by agataJapan ORIGINALS). This is an open event with free admission. We look forward to seeing you there.
(as of today)
Ike Shoten, Umeen, Eitaro Sohonshiki, Edo Kumiko Tatematsu, Edo Bekko-ya, Kashiwaya, Kanesa Katsuobushi Shoten, Kyufuku Brewing Honjima, Kuroeya, Kyoeido, Kinpira Shoyu, Shibuya Nishimura Sohonten, Akishokuan Osakaya, Shinseido, Shinbashi Tamakiya, Seigetsudo Honten, Some Sho Yoshinoya, Sohonke Sarashina Horii, Taisei Foods, Takatora, Tamura Brewery, Chokoya, Nihonbashi Saruya, Nimben, Hakoncho, Funabashiya, Miyabi, Yamamoto Nori Store, agataJapan ORIGINALS (Prefecture Gin Project)
Mihura Village Tourism Association, Ibaraki Prefecture; Kyoto Hometown Products Association; Nanki Mirai × tanabe en+; Sakai City, Fukui Prefecture; JA Fuji Izu; Miyata Village, Nagano Prefecture
Seibu Shinkin Bank, Chugoku Bank, Setonowa

◆Noh Special Performance “Shojo” in Kanze school
The second day of the festival will open with a special Noh performance, “Shojo” of the Kanze school. Tickets for the performance are on sale from today. This is an outdoor performance to be held in the Fukutoku Forest. Seating is limited, so please apply as soon as possible.

Date: Saturday, October 21, 2023, 11:00-11:30
Place: Special venue in Fukutoku-no-mori forest around Fukutoku-jinja Shrine
Program: “Shojo” (The Drosophila)
Performers: Otomasa Sakai (chite), Yoshihiro Noguchi (waki), Ototaka Sakai, Yasuteru Kobayakawa, Yasumitsu Kobayakawa, Takahiro Fujita (flute), Ikio Sowa (kotsuzumi), Takanori Kakihara (otsuzumi), Masato Kodera (taiko)

◆”Day of the Ages” is a day for
Japan is said to have the largest number of companies established over 100 years ago in the world. Starmark Corporation, which operates “Old-established-merchandise.net” dealing with products of long-established companies, proposed the idea with the aim of reaffirming the quality of “long-established-merchandise” that Japan should be proud of to the world. After discussions at the Toto Goodwill Association Public Relations Committee, an application was submitted to the Japan Anniversary Association, and October 20 of each year was established as “Long-established Business Day. The date originates from the Ebisu-ko Festival, a festival of Ebisu-sama, known as the god of business.

Event SummaryOutline

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