日本のよいものを世界へ

1. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   【豆源】雛あられ「風船」

   さっくりと軽く、見た目も可愛らしい雛あられです。店頭、オンラインショップにて販売中です。季節のおやつにおすすめです。…
2. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Eitaro Sohon Sho] New store opened at …

   Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2024.01.22Eitaro Sohon Sho] New store opened at Ginza Mitsuk…
3. 
   • Shinise
   • Traditional Japanese Sweets
   • Event
   • News

   【羽二重団子】季節限定商品「いちご団子」

   【季節限定商品】 いちご団子　一本324円（税込）HABUTAE1819（駅前店）にて、限定季節商品のいちご団子販売中。人気の餡団子…
4. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Eitaro Sohonshaku] New Year wagashi as…

   Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…
5. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Ginza Matsuzaki Senmochi, a long-estab…

   The Five Secret Secrets of Long-established BusinessesGinza (shopping district in Tokyo)tile-shaped rice-crackerBring…
6. 
   • Shinise
   • Traditional Japanese Sweets
   • Column

   Eitaro Fuhonshop located at the foot o…

   The Five Secret Secrets of Long-established BusinessesNihonbashi (bridge)svarga (heaven-like realm visited as a stage…
7. 
   • Shinise
   • Traditional Japanese Sweets
   • News

   Toraya] Toraya Bunko 50th Anniversary!…

   Toraya AkasakaAzabu, Akasaka, Roppongi2023.11.25Toraya] Toraya Bunko 50th Anniversary! Yokan Sugoroku in 2021" Exhibi…
8. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   Umezono, a long-established sweet shop…

   Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a Japanese sweet shop …
9. 
   • Shinise
   • Traditional Japanese Sweets
   • Column
   • Interview with a Shinise Proprietor

   Umezono, a long-established sweet shop…

   Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a sweet shop in Asakus…

「Traditional Japanese Sweets」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Toranomon Okano Eizen

   Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
2. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
3. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Mamegen Azabu Juban Honten

   Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisShinjuku Ward

   Otsunoya Tamaya

   Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Toraya Akasaka

   Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
6. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChiyoda Ward

   Izumiya Tokyo Store, Kojimachi Main Br…

   Established in 1927 (Showa 2)Japan's first cookie shop that continues to preserve traditionA Western confectionery sh…

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