Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Shimbashi Tamaki-ya has been in busine…

    Shinbashi, Shinagawa, Odaibapreserved food boiled in soycooked beansTsukudani and ochazuke are perfect for warm rice.…
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    • Signature Foods
    • News

    【木村屋總本店】直営店限定販売「動物パン(いぬ)」

    11月1日「犬の日」にちなんだ可愛い”いぬパン”を期間限定発売!期間限定:11/1~11/31なめらかなチョコクリームを包んで、可…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Because they are used on a daily basis…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Ubukeya, a long-established cutlery sh…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To make Japanese “tea culture…

    Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The family motto is “Be a connoi…

    Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    How were “Fresh Pack” and …

    Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    What innovations have been made at Nim…

    Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Yamamoto Nori Store, a long-establishe…

    Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Kimuraya Main Store

    Founded in Keio 4 (1868)Ningyoyaki shaped after Asakusa landmarks is a specialty of Nakamise StreetThe oldest ningyoy…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sumiy a / J uan Chuzaemon

    Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisAdachi Ward

    Nakatani Seika Factory Direct Sales Sh…

    1919 (Taisho 8)A long-established karinto maker that is also active in developing new productsNakatani Seika is a lon…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…

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