Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • News

    Kameido Funabashiya (Buy / Ryogoku/Kam…

    Funabashiya Kameido Tenjin-mae HontenRyogoku/Kameido2022.10.07Kameido Funabashiya (Buy / Ryogoku/Kameido area) page i…
    • Shinise
    • Signature Foods
    • News

    Mamegen (Buy / Azabu, Akasaka, Roppong…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2022.10.06Mamegen (Buy / Azabu, Akasaka, Roppongi area) page is now…
    • Shinise
    • Signature Foods
    • News

    MATSUZAKI SHOTEN (Buy / Ginza area) pa…

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senbei Honten)Ginza (shopping district in Tokyo)2022.10.06MATSUZAKI SHOTEN (Buy / G…
    • Shinise
    • Signature Foods
    • News

    Kamishige (Buy / Nihonbashi area) page…

    Amaterasu OomikamiNihonbashi (bridge)2022.10.05Kamishige (Buy / Nihonbashi area) page is now open Ka…
    • Shinise
    • Signature Foods
    • News

    Amanoya (Eating / Kanda area) page is …

    Amanoyafield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)2022…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Chomeiji Cherry Blossom Mochi (Buy / M…

    rice cake with bean paste wrapped in a preserved cherry leafMukojima, Honjo2022.10.04Chomeiji Cherry Blossom Mochi (B…
    • Shinise
    • Signature Foods
    • News

    Kanda Yabusoba (Eating / Kanda area) p…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Shinise
    • Signature Foods
    • News

    Eitaro Sohonmasho’s “5 sec…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2022.10.01Eitaro Sohonmasho's "5 secrets" video is now avail…
    • Shinise
    • Signature Foods
    • News

    Sarashina-Horii “5 profound prin…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2022.09.26Sarashina-Horii "5 profound principles" video is now availab…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dote-no-Iseya

    Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Chikuyotei Main Restaurant

    Founded in the late Edo periodA long-established eel restaurant that appears in I Am a CatThis famous eel restaurant …
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Japanese Swords

    Founded in the Meiji eraWe offer a wide selection of Samurai art such as Japanese swords and sword fittings.We sell a…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Funawa Main Store

    Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…
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