Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」What's New & Recommended

    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    Toshimaya Shuten] Slightly sparkling J…

    Toshimaya Sake Shopfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine ope…
    • Shinise
    • Signature Foods
    • Timeless Essentials for Everyday Life
    • Traditional Japanese Sweets
    • Column

    Asakusa 1 Day Sightseeing Plan] Tour A…

    Editor's RecommendationAsakusa (department store)souvenir from AsakusaTour of old shops in AsakusaAsakusa Sightseeing…
    • Event

    Geikyo Rakurago Matsuri 2023 Online x …

    Holding period 2023.05.21 Fan appreciation event to get to know the real face of the comedia…
    • Event

    Ryutaro Takahashi Collection “AR…

    Holding period 2023.04.28 〜 2023.08.27 Exploring the DNA of Japanese contempora…
    • Event

    The 4th The Dried Noodle Grand Prix 20…

    Holding period 2023.05.20 〜 2023.05.21 Deciding the best dried noodles, a tradi…
    • Event

    Kagurazaka Machibutai, Oedo Meguri 202…

    Holding period 2023.05.20 〜 2023.05.21 Performing traditional arts at the first…
    • Shinise
    • Signature Foods
    • News

    Yamamoto Nori Store] Limited Time Offe…

    Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.16Yamamoto Nori Store] Limited Time Offer: "Earl…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    The difference between a yukata used a…

    Column: Don't call me the landlady!turfJapanese clothingyukata (light cotton kimono worn in the summer or used as a b…
    • Shinise
    • Traditional Japanese Sweets

    Ginza Wakamatsu

    Sweet shop & Fruits Ginza (shopping district in Tokyo)Established in 1894syrup-covered sweet red-bean soupMany Kabu…

「Tokyo Metropolis」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Hotel Ryumeikan Ochanomizu Honten

    Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisMinato Ward

    Minami Aoyama Shimizu-yu

    Established before 1903 (Meiji 36)Over 100 years since its founding. A long-established public bath and sauna continu…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ozu Japanese Paper

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…

Recommended Area

Come to the Shinise

Shinise Videos

Shinise Festival

Municipalities

Prefectures