Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」What's New & Recommended

    • Event

    The guessing culture! Exhibition ̵…

    Holding period 2023.04.24 〜 2023.08.06 Unraveling the History of "Guess Culture…
    • Shinise
    • Signature Foods
    • Traditional Japanese Sweets
    • Column

    Long-established souvenirs to buy in A…

    Editor's RecommendationAsakusa (department store)syrup-coveredblend of seven spices (cayenne, sesame, Japanese pepper…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    Kimono can be re-tailored and reused a…

    Column: Don't call me the landlady!sodJapanese clothingclothingsilk goods Hello.We are back to the d…
    • Shinise
    • Signature Foods
    • News

    Shimbashi Tamakiya] “Tsukudani a…

    Shinbashi TamakiyaShinbashi, Shinagawa, Odaiba2023.05.25Shimbashi Tamakiya] "Tsukudani and Wine Mariage Course" Summe…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Azabujuban Mamegensu] Now selling a gi…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.05.25Azabujuban Mamegensu] Now selling a gift set of popular b…
    • Shinise
    • Signature Foods
    • News

    Yamamoto Nori Store] The very…

    Yamamoto Nori Store, Nihonbashi Main StoreNihonbashi (bridge)2023.05.25Yamamoto Nori Store] The very popular product…
    • Event

    2023 Katsushika Iris Festival

    Holding period 2023.05.29 〜 2023.06.18 Approximately 20,000 brightly colored ir…
    • Event

    Flesh Hajikete, Sound Shitataru. Nikuo…

    Holding period 2023.05.27 〜 2023.05.28 Meat and music collaboration festivalA c…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Unosuke Miyamoto Shoten] “Hibika…

    Unosuke Miyamoto ShotenAsakusa (department store)2023.05.22Unosuke Miyamoto Shoten] "Hibikasu" Japanese drum school: …

「Tokyo Metropolis」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Funabashiya Kameido Tenjin-mae Honten

    Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Tokiwa-do Thunder Stirrup Honpo

    Established in 1816 (13th year of Bunka-Bunka)Long-established shop that continues to make Asakusa's famous "Thunder …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yagenbori Shin-Nakamise Main Store

    Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Miyamoto Unosuke Shoten

    Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Hibiya Matsumotoro Main Restaurant

    Founded in 1903 (Meiji 36)Western-style restaurant that has grown with Hibiya ParkThis Western-style restaurant stand…

Recommended Area

Come to the Shinise

Shinise Videos

Shinise Festival

Municipalities

Prefectures