Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」What's New & Recommended

    • Shinise
    • Signature Foods
    • News

    MATSUZAKI SHOTEN (Buy / Ginza area) pa…

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senbei Honten)Ginza (shopping district in Tokyo)2022.10.06MATSUZAKI SHOTEN (Buy / G…
    • Shinise
    • Signature Foods
    • News

    Kamishige (Buy / Nihonbashi area) page…

    Amaterasu OomikamiNihonbashi (bridge)2022.10.05Kamishige (Buy / Nihonbashi area) page is now open Ka…
    • Shinise
    • Signature Foods
    • News

    Amanoya (Eating / Kanda area) page is …

    Amanoyafield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)2022…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Chomeiji Cherry Blossom Mochi (Buy / M…

    rice cake with bean paste wrapped in a preserved cherry leafMukojima, Honjo2022.10.04Chomeiji Cherry Blossom Mochi (B…
    • Shinise
    • Signature Foods
    • News

    Kanda Yabusoba (Eating / Kanda area) p…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Event

    Nihonbashi Ebisu Kou “Bettaraich…

    Holding period 2022.10.19 〜 2022.10.20 In addition to Tokyo's famous "betarazuk…
    • Event

    Tsukiji Autumn Festival

    Holding period 2022.10.11 〜 2022.10.23 Tsukiji, the city of food, is an interes…
    • Shinise
    • Signature Foods
    • News

    Eitaro Sohonmasho’s “5 sec…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2022.10.01Eitaro Sohonmasho's "5 secrets" video is now avail…
    • Event

    The 18th Showa Retro Market 2022

    Holding period 2022.10.15 〜 2022.10.16 Flea market with items from the good old…

「Tokyo Metropolis」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Shinsendo Yanaka Senbei

    Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Seigetsudo Main Store

    Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dozeu Iidaya

    Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…

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