Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Jyksen’s “Five Deep Secret…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mannendo Main Store Announces Opening …

    Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store …
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya’s “5 sec…

    Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
    • Shinise
    • Signature Foods

    miso mixed with chikuwa paste (chile, …

    Dashi (Japanese soup stock), Seasonings　Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya Original Gifts

    Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    The simple taste of Kototoi dumplings …

    Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirokiya Denbei

    https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods　Nihonbashi (bridge)Established 1830cleaning utens…
    • Shinise
    • Signature Foods
    • Column
    • Welcome to Shinise

    Shiba Daimon Sarashina Nunoya

    Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ninben Nihonbashi Main Store

    Founded in Genroku 12 (1699)https://youtu.be/U674G6ze27QFreshness is everything for both the bonito flakes and the br…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Kimuraya Main Store

    Founded in Keio 4 (1868)Ningyoyaki shaped after Asakusa landmarks is a specialty of Nakamise StreetThe oldest ningyoy…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
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