Founded in Bunka 1 (1804)
Sharing gentle flavors with sincerity
The new main store, MATSUZAKI SHOTEN, is located near Kabukiza, a symbol of Ginza. Its deep purple curtain, marked with a clear pine crest, catches the eye from afar.Walking under the curtain, you first notice the large eat-in table, which gives the spacious and refined space a cozy feel.Shelves along the walls and a central display hold neatly arranged senbei, making it easy to browse in a relaxed setting.
Matsuzaki Shoten is best known for “Oedo Matsuzaki Shamido.”These senbei, named after the body of a shamisen, are elegant confections that live up to their name.The designs, made with stamps and carefully colored sugar syrup, are handcrafted works of art, unique to each piece.Stylish Edo patterns like waves with plovers, willows with swallows, and snow-laden bamboo, along with cute motifs like cupids, swans, and seasonal flowers, bring seasonal charm and storytelling.Owner Sohhei Matsuzaki, who previously worked in video and design, has also created new pop series in collaboration with artists.”While valuing traditional flavors, we aim to bring new perspectives through store design and product development,” says Matsuzaki.
Original designs can be ordered from 100 pieces for weddings, celebrations, or company anniversaries, making them popular gifts with both elegance and charm.
The senbei dough, which highlights the beauty of the designs, is also notable.Craftsmen bake the dough carefully, adjusting for climate, resulting in a smooth, fine, and even texture.The cross-section is beautiful, and in the mouth, the gentle sweetness of wheat blended with eggs and mirin crumbles softly.The quality of this dough supports the elegance of Matsuzaki senbei.
You can relax with the main store’s exclusive eat-in menu or simply enjoy shopping.Near the large table, a pendulum clock, which has watched over Matsuzaki Shoten’s history, still keeps time steadily.
History
Founded in Bunka 1 (1804) at Shiba Gyoranzaka.In Keio 1 (1865), the store moved to Ginza during the third generation.Since its founding, wheat-based kawara senbei have been the signature product.From around the Taisho period, they also started offering arare made from glutinous rice and senbei made from non-glutinous rice.The store was completely destroyed three times: during the early Meiji fire, the Great Kanto Earthquake, and World War II.During World War II, they gave up essential senbei molds due to government metal collection orders, overcoming many hardships while keeping the Ginza store open.
“Each piece made with heart” is our origin.
Sohhei Matsuzaki
8th-generation owner of Matsuzaki Shoten
We continue the tradition of pursuing deliciousness while delivering products that fit our customers and the times.Our eat-in space aims to be a third place where locals and workers can visit daily, blending naturally into their lives.
This Notable Item
Oedo Matsuzaki Shamido
1 piece 162 yen~
The most popular Shamido, perfect as a gift or souvenir.Senbei with patterns of flowers, birds, and the seasons, stamped or drawn in sugar syrup, can be enjoyed like a painting.Each visit brings new pieces with seasonal patterns or short messages.There are also collaborations with popular characters and artists.
Oedo Matsuzaki Black Grid
540 yen
A new type of kawara senbei made with “Dandelion Chocolate” dough mixed with fine cacao nibs.Without oils, the senbei’s ingredients shine, offering a light texture and rich cacao flavor and aroma.
Matsuzaki Roll
Eat-in 385 yen / Takeout 378 yen
A new specialty sold only at the main store is the “Matsuzaki Roll.”It is a fresh sweet made by sandwiching “Ginza Kuya Kuairo” bean paste and cream between specially baked kawara senbei.Enjoy it with coffee or roasted green tea sold in-store.Seasonal special Matsuzaki Rolls are also popular.
Spot Overview
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