Established in 1927 (Showa 2)
Japan’s first cookie shop that continues to preserve tradition
A Western confectionery shop that has kept the original taste, shape, and methods, and was the first in Japan to sell cookies. Although officially established in 1927, records show they started making Japan’s first cookies in the early Taisho era. Of the seven directly managed stores, the Kojimachi Main Branch is the only street-level store with Izumiya Tokyo staff serving customers.
The store’s logo features a lifebuoy motif, inspired by the “Ring Tarts” included in their most popular item since the founding, the “Special Cookies.” Just as a lifebuoy saves lives, it represents the desire to contribute to society through cookies.
They focus on homemade warmth, placing dried fruits on cookies by hand and packing them manually. Each cookie and cake, made with care, is loved across generations.
In addition to regular items, various seasonal cookies are displayed. Art tins such as the “Cat Can” designed by illustrator Setsu Sachiaki and the “Ukiyo-e Series” featuring Hokusai’s Thirty-six Views of Mount Fuji are popular and make classic gifts.
History
The founder, Isuke Izumi, a devout Christian and merchant in Osaka’s Semba area, and his wife Sono improved baked goods taught by American missionaries to suit Japanese tastes. In 1923, after moving from Wakayama to Kyoto, they baked cookies for neighbors, which quickly became popular. In 1927, they founded “Izumiya” at their home’s doorstep.
This Notable Item
Special Cookies
From 1,296 yen
A long-selling product of Izumiya Tokyo, containing 14 types of cookies including “Ring Tarts,” the same as the store’s symbol. Its simple, nostalgic taste is popular.
Cat Can
1,620 yen
A very popular item with packaging designed by illustrator Setsu Sachiaki. A set of six cookies with cute cat prints that are almost too adorable to eat!
Ring Tarts Sandwich Ice Cream
10 pieces, 5,400 yen
Ice cream sandwiched between the popular “Ring Tarts” and “Chocolate Ring Tarts,” also included in “Special Cookies.” A perfect treat for summer.
Spot Overview
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