We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Yoshinoya Shoten
Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han… -
Shinshōdō
Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to… -
Nakamura Brewery
Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate… -
Kanda Miharado
Taisho 11 (1922)A Japanese sweets shop that preserves tradition while also offering appealing seasonal limited sweets… -
Nakatani Seika Factory Direct Sales Sh…
1919 (Taisho 8)A long-established karinto maker that is also active in developing new productsNakatani Seika is a lon… -
Taisei Foods (Nakano Branch)
Taisho 6 (1916)Noodle-making professionals who continue to create smiles for their customersTaisei Foods (Nakano Bran… -
Mikado Mitsuharado Main Store
Meiji 10 (1877)A Japanese sweets shop deeply connected with Suitengu and loved across generationsFounded in Meiji 10 … -
Oka Naosaburo Shoten
Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te… -
Kikumi Senbei Sohonten
Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
「Shinise」Shop List
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Yamamoto Nori Shop Nihonbashi Main Sto…
Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts… -
Omiya Confectionery
Founded in 1884 (Meiji 17)A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since… -
Tsujiyahon-ten
Founded in Taisho 1 (1912)Create original zori or geta that perfectly fit your feetA specialty store for traditional … -
Okadaya Fuse
Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu… -
Takashimaya
Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re… -
Paris Ogawaken Shimbashi Branch
Founded in Meiji 38 (1905)The original Raisin Witch, loved across generationsWhen it comes to the “Original Raisin Wi…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







