We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Kairyo-yu
Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan… -
Seiryu Garden Sawanoi-en
Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier … -
A tour of long-established Tokyo sake …
Tour period: 2023/2/11 (Sat)–2023/2/11 (Sat) Travel duration: 1 dayA day trip visiting two long-established sake brew… -
Yoshinoya Shoten
Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han… -
Shinshōdō
Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to… -
Nakamura Brewery
Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate… -
Kanda Miharado
Taisho 11 (1922)A Japanese sweets shop that preserves tradition while also offering appealing seasonal limited sweets… -
Nakatani Seika Factory Direct Sales Sh…
1919 (Taisho 8)A long-established karinto maker that is also active in developing new productsNakatani Seika is a lon… -
Taisei Foods (Nakano Branch)
Taisho 6 (1916)Noodle-making professionals who continue to create smiles for their customersTaisei Foods (Nakano Bran…
「Shinise」Shop List
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Ozu Japanese Paper
Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found… -
Otsuna Sushi
Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is… -
Shirakiya Denbei
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD… -
Edo-style Confectioner Nihonbashi Naga…
Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa… -
Amanoya
Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the… -
Takashimaya
Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







