We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    • Timeless Essentials for Everyday Life

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
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    • Sake of Shinise

    Seiryu Garden Sawanoi-en

    Founded in Genroku 15 (1702)https://youtu.be/Wgz-HMSFqPQExperience the full Japanese sake culture in Tokyo’s premier …
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    • Signature Foods

    A tour of long-established Tokyo sake …

    Tour period: 2023/2/11 (Sat)–2023/2/11 (Sat) Travel duration: 1 dayA day trip visiting two long-established sake brew…
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    • Timeless Essentials for Everyday Life

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
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    • Traditional Japanese Sweets

    Shinshōdō

    Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to…
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    • Sake of Shinise

    Nakamura Brewery

    Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate…
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    • Traditional Japanese Sweets

    Kanda Miharado

    Taisho 11 (1922)A Japanese sweets shop that preserves tradition while also offering appealing seasonal limited sweets…
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    • Traditional Japanese Sweets

    Nakatani Seika Factory Direct Sales Sh…

    1919 (Taisho 8)A long-established karinto maker that is also active in developing new productsNakatani Seika is a lon…
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    • Signature Foods

    Taisei Foods (Nakano Branch)

    Taisho 6 (1916)Noodle-making professionals who continue to create smiles for their customersTaisei Foods (Nakano Bran…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ozu Japanese Paper

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Otsuna Sushi

    Founded in 1875 (Meiji 8)Its specialty is “Inari Sushi,” offering the same traditional taste since its founding.It is…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Amanoya

    Founded in Kōka 3 (1846)From the koji room in the store's basement, the finest amazake is producedLocated next to the…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato WardChuo Ward

    Takashimaya

    Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re…

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