We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
-
Kibundō Main Store
Founded in Meiji 23 (1890)For over 130 years beside Asakusa Kaminarimon. Ningyō-yaki passed down through a secret, in… -
Edo Kiriko Kobayashi
Founded in Meiji 41 (1908)Beautiful Edo Kiriko glasses and jewelry created with delicate cutting techniquesA workshop… -
Paris Ogawaken Shimbashi Branch
Founded in Meiji 38 (1905)The original Raisin Witch, loved across generationsWhen it comes to the “Original Raisin Wi… -
Tamuracho Kimuraya Honten
Founded in Meiji 33 (1900)The famous banana cake loved by many cultural figuresA Western-style confectionery shop fou… -
Toranomon Choujiya
Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m… -
Aono Sohonpo
Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues… -
Izumiya Tokyo Store, Kojimachi Main Br…
Established in 1927 (Showa 2)Japan's first cookie shop that continues to preserve traditionA Western confectionery sh… -
Shiose Sohonke Main Store
1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho… -
Ishii Roasted Bean Shop
Established in 1887 (Meiji 20)Authentic roasted beans with rich flavor that you can't stop eating once you startA roa…
「Shinise」Shop List
-
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture… -
Dozeu Iidaya
Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo… -
Kikujuudo Isetatsu Yanaka Main Store
Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn… -
Dote-no-Iseya
Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique… -
Azabu Shogetsudo
Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea… -
Seigetsudo Main Store
Founded in 1907 (Meiji 40)A Japanese confectionery shop that inherits the spirit of “one generation, one signature co…
Category
-
Signature Foods
We explore local food specialties and the depth of Japanese food culture.
-
Timeless Essentials for Everyday Life
-
Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
-
Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
-
01.Hokkaido
-
02.Aomori Prefecture
-
03.Iwate Prefecture
-
04.Miyagi Prefecture
-
05.Akita Prefecture
-
06.Yamagata Prefecture
-
07.Fukushima Prefecture
-
08.Ibaraki Prefecture
-
09.Tochigi Prefecture
-
10.Gunma Prefecture
-
11.Saitama Prefecture
-
12.Chiba Prefecture
-
13.Tokyo Metropolis
-
14.Kanagawa Prefecture
-
15.Niigata Prefecture
-
16.Toyama Prefecture
-
17.Ishikawa Prefecture
-
18.Fukui Prefecture
-
19.Yamanashi Prefecture
-
20.Nagano Prefecture
-
21.Gifu Prefecture
-
22.Shizuoka Prefecture
-
23.Aichi Prefecture
-
24.Mie Prefecture
-
25.Shiga Prefecture
-
26.Kyoto Prefecture
-
27.Osaka Prefecture
-
28.Hyogo Prefecture
-
29.Nara Prefecture
-
30.Wakayama Prefecture
-
31.Tottori Prefecture
-
32.Shimane Prefecture
-
33.Okayama Prefecture
-
34.Hiroshima Prefecture
-
35.Yamaguchi Prefecture
-
36.Tokushima Prefecture
-
37.Kagawa Prefecture
-
38.Ehime Prefecture
-
39.Kochi Prefecture
-
40.Fukuoka Prefecture
-
41.Saga Prefecture
-
42.Nagasaki Prefecture
-
43.Kumamoto Prefecture
-
44.Oita Prefecture
-
45.Miyazaki Prefecture
-
46.Kagoshima Prefecture
-
47.Okinawa Prefecture







