We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Sumiy a / J uan Chuzaemon
Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen… -
Funawa Main Store
Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A… -
Shinsendo Yanaka Senbei
Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where… -
Hotman Ome Store
Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi… -
Ryu Kobo
Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one … -
Keishindo Inazaki Hyogu Shop
Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that … -
Ueno Fugetsudo
Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are… -
Otsunoya Tamaya
Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan… -
Edo-style Confectioner Nihonbashi Naga…
Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
「Shinise」Shop List
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Shinjuku Nakamuraya Main Store
Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn… -
Jusanya Comb Shop
Established in Genbun 1 (1736)Acquire a lifelong boxwood comb at this renowned shop with over 280 years of historySin… -
Unagi Cuisine Oowada Shimbashi
Founded in Meiji 26 (1893)Proud of its traditional sweet sauce passed down for over 80 yearsA specialty eel restauran… -
Chikuyotei Main Restaurant
Founded in the late Edo periodA long-established eel restaurant that appears in I Am a CatThis famous eel restaurant … -
Ishii Roasted Bean Shop
Established in 1887 (Meiji 20)Authentic roasted beans with rich flavor that you can't stop eating once you startA roa… -
Shinshōdō
Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







