日本のよいものを世界へ

1. 
   • Shinise
   • Signature Foods
   • Timeless Essentials for Everyday Life

   Yasuda Shokeido Ginza Main Store Showr…

   Founded in Kansei 4 (1792)A long-established Buddhist altar shop that also handles temple construction and the produc…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Nihonbashi Saruya

   Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
3. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Shirakiya Denbei

   Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
4. 
   • Shinise
   • Signature Foods

   Yamamoto Nori Shop Nihonbashi Main Sto…

   Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts…
5. 
   • Shinise
   • Signature Foods

   Tsujiyahon-ten

   Founded in the first year of the Taisho era (1912)Create original zori or geta that perfectly fit your feetA specialt…
6. 
   • Shinise
   • Signature Foods

   Ebiya Sohonpo

   Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
7. 
   • Shinise
   • Traditional Japanese Sweets

   Toraya Akasaka

   Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
8. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Edoya

   Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
9. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Indian silk-cotton tree (Bombax ceiba)…

   Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…

「Shinise」Shop List

1. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Oka Naosaburo Shoten

   Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisTaito-ward

   Yagenbori Shin-Nakamise Main Store

   Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo…
3. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Kikujuudo Isetatsu Yanaka Main Store

   Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
4. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Ōnoya Sohonten

   Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating…
5. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Nihonbashi Bensō Main Store

   Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Funawa Main Store

   Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…

Shinise Videos

Shinise Festival

Prefectures