We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Yasuda Shokeido Ginza Main Store Showr…
Founded in Kansei 4 (1792)A long-established Buddhist altar shop that also handles temple construction and the produc… -
Nihonbashi Saruya
Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for… -
Shirakiya Denbei
Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD… -
Yamamoto Nori Shop Nihonbashi Main Sto…
Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts… -
Tsujiyahon-ten
Founded in the first year of the Taisho era (1912)Create original zori or geta that perfectly fit your feetA specialt… -
Ebiya Sohonpo
Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i… -
Toraya Akasaka
Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of… -
Edoya
Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al… -
Indian silk-cotton tree (Bombax ceiba)…
Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…
「Shinise」Shop List
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Oka Naosaburo Shoten
Tenmei 7 (1787)A soy sauce brewer that continues to grow while preserving traditional production methodsFounded in Te… -
Yagenbori Shin-Nakamise Main Store
Founded in Kan'ei 2 (1625)Shichimi chili pepper loved by Tokugawa Iemitsu, adjustable to your preferred spicinessA lo… -
Kikujuudo Isetatsu Yanaka Main Store
Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn… -
Ōnoya Sohonten
Founded in the An’ei era (1772–1780)A traditional Japanese clothing goods store that has always insisted on “creating… -
Nihonbashi Bensō Main Store
Founded in Kaei 3 (1850)Boxed bentos that carry on the irreplaceable Edo-style taste to the present dayThis is the ol… -
Funawa Main Store
Meiji 35 (1902)A long-established Asakusa shop that created the classic Japanese sweets, Imo Yokan and MitsumameThe A…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







