We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

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    • Signature Foods
    • Timeless Essentials for Everyday Life

    Yasuda Shokeido Ginza Main Store Showr…

    Founded in Kansei 4 (1792)A long-established Buddhist altar shop that also handles temple construction and the produc…
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    • Timeless Essentials for Everyday Life

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
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    • Timeless Essentials for Everyday Life

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
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    • Signature Foods

    Yamamoto Nori Shop Nihonbashi Main Sto…

    Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts…
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    • Signature Foods

    Tsujiyahon-ten

    Founded in the first year of the Taisho era (1912)Create original zori or geta that perfectly fit your feetA specialt…
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    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…
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    • Traditional Japanese Sweets

    Toraya Akasaka

    Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
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    • Timeless Essentials for Everyday Life

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
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    • Timeless Essentials for Everyday Life

    Indian silk-cotton tree (Bombax ceiba)…

    Founded in Tenpō 13 (1842)https://youtu.be/VUqS7SYmSTkA dyeing house for komon and yukata admired by kimono enthusias…

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Yamamotoyama Fuji-e Tea Salon

    Founded in 1690 (Genroku 3)A Japanese tea salon where you can enjoy the finest cup of tea.Based on the wish of the fo…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Sakura Nabe Nakae

    Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Notoji

    Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisSumida Ward

    Chomeiji Sakura Mochi

    Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Hakocho Orange Street Store

    Established in Meiji 7 (1874)Brightly decorated paulownia crafts brighten everyday lifeHakocho makes and sells paulow…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…

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