日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Hotman Ome Store

   Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Ryu Kobo

   Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
3. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Keishindo Inazaki Hyogu Shop

   Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
4. 
   • Shinise
   • Traditional Japanese Sweets

   Ueno Fugetsudo

   Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
5. 
   • Shinise
   • Traditional Japanese Sweets

   Otsunoya Tamaya

   Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
6. 
   • Shinise
   • Traditional Japanese Sweets

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
7. 
   • Shinise
   • Signature Foods

   Azabu Shogetsudo

   Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
8. 
   • Shinise
   • Traditional Japanese Sweets

   Toranomon Okano Eizen

   Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
9. 
   • Shinise
   • Signature Foods

   Fukagawa Iseya

   Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…

「Shinise」Shop List

1. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
2. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisShibuya Ward

   Yamada Heando Daikanyama Main Store

   Founded in Taisho 8 (1919)Proposing original lacquerware that adapts to changing timesA specialty lacquerware store o…
3. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChiyoda Ward

   Hotel Ryumeikan Ochanomizu Honten

   Founded in 1899 (Meiji 32)A luxury hotel where you can experience the beauty of ancient JapanAbout a three‑minute wal…
4. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChuo Ward

   Nihonbashi Saruya

   Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
5. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Tsujiyahon-ten

   Founded in the first year of the Taisho era (1912)Create original zori or geta that perfectly fit your feetA specialt…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Asakusa Kawamatsu

   Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin…

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