日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Hotman Ome Store

   Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Ryu Kobo

   Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
3. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Keishindo Inazaki Hyogu Shop

   Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
4. 
   • Shinise
   • Traditional Japanese Sweets

   Ueno Fugetsudo

   Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
5. 
   • Shinise
   • Traditional Japanese Sweets

   Otsunoya Tamaya

   Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
6. 
   • Shinise
   • Traditional Japanese Sweets

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
7. 
   • Shinise
   • Signature Foods

   Azabu Shogetsudo

   Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
8. 
   • Shinise
   • Traditional Japanese Sweets

   Toranomon Okano Eizen

   Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
9. 
   • Shinise
   • Signature Foods

   Fukagawa Iseya

   Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…

「Shinise」Shop List

1. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Ueno Seiyoken

   Founded in 1872 (Meiji 5)Demi-glace sauce made from a recipe passed down for many yearsA Western-style restaurant loc…
2. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Haibara Nihonbashi Main Store

   Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…
3. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisMinato Ward

   Aono Sohonpo

   Ansei 3 (1856)https://youtu.be/VtDC-MkJ6FkBeautiful wagashi carefully handmade, also ideal for welcoming foreign gues…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisTaito-ward

   Kikumi Senbei Sohonten

   Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Mannendo Main Store

   Founded in Genna 3 (1617)https://youtu.be/vDPE30Os_qoCarefully crafted homemade red bean paste with a rich aroma of a…
6. 
   • ShiniseSignature Foods
   • Tokyo MetropolisTaito-ward

   Sakura Nabe Nakae

   Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…

Shinise Videos

Shinise Festival

Prefectures