日本のよいものを世界へ

1. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Hotman Ome Store

   Founded in Meiji 1 (1868)The “1-Second Towel” became a major hit. A long-established towel maker with 150 years of hi…
2. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Ryu Kobo

   Founded in Meiji 22 (1889)The evolving elegance of Edo. “Function and beauty” in the world of kumihimo.Ryu Kobo, one …
3. 
   • Shinise
   • Timeless Essentials for Everyday Life

   Keishindo Inazaki Hyogu Shop

   Founded in Tenpō 8 (1837)Bringing life to hyōgu through techniques passed down since the Edo periodA hyōgu shop that …
4. 
   • Shinise
   • Traditional Japanese Sweets

   Ueno Fugetsudo

   Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
5. 
   • Shinise
   • Traditional Japanese Sweets

   Otsunoya Tamaya

   Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
6. 
   • Shinise
   • Traditional Japanese Sweets

   Edo-style Confectioner Nihonbashi Naga…

   Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
7. 
   • Shinise
   • Signature Foods

   Azabu Shogetsudo

   Founded in the Taisho eraA long-established shop in Nishi-Azabu whose beautiful and delicious specialties win the hea…
8. 
   • Shinise
   • Traditional Japanese Sweets

   Toranomon Okano Eizen

   Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
9. 
   • Shinise
   • Signature Foods

   Fukagawa Iseya

   Founded in 1907 (Meiji 40)Delicious Japanese sweets that fit into everyday life in Fukagawa, where downtown energy an…

「Shinise」Shop List

1. 
   • ShiniseTimeless Essentials for Everyday Life
   • Tokyo MetropolisChiyoda Ward

   Tokyo Station Hotel

   Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…
2. 
   • ShiniseSake of Shinise
   • Tokyo MetropolisChuo Ward

   Muramatsu Liquor Merchants

   Established in 1818A liquor store where locals can relax with the motto "Sake is the key to life.An old-fashioned liq…
3. 
   • ShiniseSignature Foods
   • Tokyo MetropolisChuo Ward

   Notoji

   Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…
4. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisShinjuku Ward

   Otsunoya Tamaya

   Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
5. 
   • ShiniseTraditional Japanese Sweets
   • Tokyo MetropolisChuo Ward

   Shiose Sohonke Main Store

   1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…
6. 
   • ShiniseTimeless Essentials for Everyday Life
   • Kyoto PrefectureYosano Town

   宮眞

   創業 明治初期丹後ちりめんの伝統を引き継ぎながら革新的なアイテムを開発明治初期に創業した、京都の正絹和装小物の老舗。京…

Shinise Videos

Shinise Festival

Prefectures