We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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MATSUZAKI SHOTEN (Buy / Ginza area) pa…
MATSUZAKI SHOTEN (Ginza Matsuzaki Senbei Honten)Ginza (shopping district in Tokyo)2022.10.06MATSUZAKI SHOTEN (Buy / G… -
Kamishige (Buy / Nihonbashi area) page…
Amaterasu OomikamiNihonbashi (bridge)2022.10.05Kamishige (Buy / Nihonbashi area) page is now open Ka… -
Amanoya (Eating / Kanda area) page is …
Amanoyafield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)2022… -
Chomeiji Cherry Blossom Mochi (Buy / M…
rice cake with bean paste wrapped in a preserved cherry leafMukojima, Honjo2022.10.04Chomeiji Cherry Blossom Mochi (B… -
Kanda Yabusoba (Eating / Kanda area) p…
type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp… -
Eitaro Sohonmasho’s “5 sec…
Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2022.10.01Eitaro Sohonmasho's "5 secrets" video is now avail… -
Sarashina-Horii “5 profound prin…
Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2022.09.26Sarashina-Horii "5 profound principles" video is now availab… -
Jyksen’s “Five Deep Secret…
Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl… -
Mannendo Main Store Announces Opening …
Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store …
「Shinise」Shop List
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Takase Ikebukuro Main Store
Founded in Taisho 9 (1920)A long-established Western-style confectionery shop that has been part of Ikebukuro since t… -
Japanese Swords
Founded in the Meiji eraWe offer a wide selection of Samurai art such as Japanese swords and sword fittings.We sell a… -
Ozu Japanese Paper
Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found… -
Mannendo Main Store
Founded in Genna 3 (1617)https://youtu.be/vDPE30Os_qoCarefully crafted homemade red bean paste with a rich aroma of a… -
Takashimaya
Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re… -
Ishikawa Brewery
1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







