We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    MATSUZAKI SHOTEN (Buy / Ginza area) pa…

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senbei Honten)Ginza (shopping district in Tokyo)2022.10.06MATSUZAKI SHOTEN (Buy / G…
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    • Signature Foods
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    Kamishige (Buy / Nihonbashi area) page…

    Amaterasu OomikamiNihonbashi (bridge)2022.10.05Kamishige (Buy / Nihonbashi area) page is now open Ka…
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    • Signature Foods
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    Amanoya (Eating / Kanda area) page is …

    Amanoyafield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)2022…
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    • Traditional Japanese Sweets
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    Chomeiji Cherry Blossom Mochi (Buy / M…

    rice cake with bean paste wrapped in a preserved cherry leafMukojima, Honjo2022.10.04Chomeiji Cherry Blossom Mochi (B…
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    • Signature Foods
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    Kanda Yabusoba (Eating / Kanda area) p…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
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    • Signature Foods
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    Eitaro Sohonmasho’s “5 sec…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2022.10.01Eitaro Sohonmasho's "5 secrets" video is now avail…
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    • Signature Foods
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    Sarashina-Horii “5 profound prin…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2022.09.26Sarashina-Horii "5 profound principles" video is now availab…
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    • Timeless Essentials for Everyday Life
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    Jyksen’s “Five Deep Secret…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl…
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    • Traditional Japanese Sweets
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    Mannendo Main Store Announces Opening …

    Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store …

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Kimuraya Main Store

    Founded in Keio 4 (1868)Ningyoyaki shaped after Asakusa landmarks is a specialty of Nakamise StreetThe oldest ningyoy…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Jusanya Comb Shop

    Established in Genbun 1 (1736)Acquire a lifelong boxwood comb at this renowned shop with over 280 years of historySin…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Haibara Nihonbashi Main Store

    Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Sembikiya Sohonten Nihonbashi Fruit Pa…

    Founded in Tenpō 5 (1834)Fully enjoy seasonal flavors at Japan's first fruit specialty storeJapan's first fruit speci…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ebiya Sohonpo

    Founded in 1869 (Meiji 2)Developing forward-looking tsukudani with the spirit of “preserving tradition and creating i…

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