日本のよいものを世界へ

Established in 1818

A liquor store where locals can relax with the motto “Sake is the key to life.

An old-fashioned liquor store operating near downtown Shimbashi. In addition to sake, the store also sells rice, miso, soy sauce, and other products, and is loved by the locals as an “all-you-can-eat” shop. The owner’s discerning eye shines through in the lineup of sake, which includes many rare and highly prized brands that are hard to find in other stores. It is no wonder that many restaurants in the Shinbashi and Ginza areas request delivery.

Of special note is the “kakuuchi” (corner drinking), in which purchased sake can be consumed directly inside the store. Kaku-uchi is held every Wednesday, Thursday, and Friday from evening to night, and since reservations are not required and anyone can use it, it is always crowded with businessmen on their way home from work or people who are going out for a drink and stop by as a place for a “zero after-party.

On the third Friday of every month, the restaurant also holds a “Nawa-Yaku-no-Kai,” a paid sake tasting event where you can enjoy 7-8 sake items recommended by the owner for 250 yen and up for a cup (60 ml). No reservation is required for this event, and it is a place where like-minded people can gather and relax.

History

Senno Muramatsu is a long-established sake store established in Shimbashi in 1818. The name of the company is Sen’o Muramatsu, after the store was located near the Omoteyashiki (front mansion) of the Sendai clan. For generations, the eldest son’s name has had the character “Sen” attached to it. In the past, the store delivered sake barrels to sumo wrestlers at sumo tournaments held at Toranomon Konpira Shrine. The Shinbashi area was burnt to the ground during the war, but after the postwar turmoil subsided, new buildings sprang up, restaurants increased, and the area became busy again with sake deliveries. Today, we are still connected to the local community through our deliveries to the Shinbashi neighborhood.

This Notable Item

The San Marino Shrine was built in the Republic of San Marino in northern Italy as a memorial to the victims of the Great East Japan Earthquake. We import and sell our own wine made from grapes harvested in the adjacent vineyards. Three types of wines are available: red (Rosso), white (Bianco), and a slightly sparkling (Frizzante). The labels depict a torii gate and the zodiac sign of the year.

Spot Overview