Founded in the first year of the Taisho era (1912)
An innovative long-established shop that has led the world of Japanese sweets, including creating strawberry daifuku.
Located near Shinjuku yet full of old downtown charm, Otsunoya Tamaya is a Japanese sweets shop with its main store in the Akebonobashi Shopping Street.Inside the shop, a wide variety of products line the shelves, including the signature “Original Strawberry Mame Daifuku,” fruit daifuku, brandy dorayaki, and cheese manju—far beyond what one would expect from a traditional shop with over 110 years of history.Their greatest hallmark is the spirit of preserving the founding philosophy of wanting people to taste real Japanese sweets and real deliciousness, while continually refining tradition through new challenges.Along with classic items, they also offer many seasonal limited-edition products.This is a renowned shop filled with exciting sweets you can only encounter by coming here, and only because you came today.
History
Founded in Shinjuku in the first year of the Taisho era (1912), this Japanese sweets shop has continued for three generations to the present day.Since its founding, the shop has focused not only on making delicious sweets but also on using carefully selected, top-quality domestic ingredients.The creator of the “Original Strawberry Mame Daifuku” is the current third-generation owner, Kazuhei Otsunoya.Inspired by the shortcakes that were popular in 1985, he developed it and sparked the “strawberry daifuku” boom.It is said that sales at Japanese sweets shops nationwide increased by 30 percent at the time, earning him recognition from the wagashi industry.Today, in addition to the main store in Akebonobashi, there are branches in Ginza, Yotsuya, and Tokyo Station.
This Notable Item
Strawberry Mame Daifuku®
324円
A strawberry mame daifuku made using Otsunoya Tamaya’s original method and officially trademarked.A signature item sold year-round, made with a strong commitment to using domestically grown strawberries.An exceptional sweet made fresh every morning using the finest ingredients, including Hokkaido-grown premium azuki beans “Miyabi,” refined white sugar, specially selected “Miyakogane” rice from Miyagi Prefecture, and pure “Chichibu Sansui” spring water from the Chichibu mountain range.
Brandy Dorayaki
280 yen
An adult-oriented dorayaki with rich, high-quality brandy generously soaked into the cake, so much that it seeps out when you pick it up.It is recommended to let it rest for a few days so the flavor can mellow before eating.One of the popular items loved by adults who enjoy alcohol.
Fukuin (Dorayaki with Whole Chestnut and Skin)
280 yen
A dorayaki filled with a whole large chestnut with its flavorful skin intact, paired with homemade chunky red bean paste.Its rich and deep flavor spreading through the fluffy batter has earned it many devoted fans.
Spot Overview
| Address: | 8-25 Sumiyoshi-cho, Shinjuku-ku, Tokyo |
|---|---|
| Phone: | 03-3351-7735 |
| Business hours: | Weekdays 9:00–19:30 Sundays and holidays 9:00–18:30 |
| Closed: | None |
| Payment methods: | Cash Credit cards (AMERICAN EXPRESS, VISA, JCB, Mastercard) Electronic money (transportation IC cards, iD, nanaco, Rakuten Edy, WAON, QUICPay, PayPal) QR code payments (LINE Pay, Merpay, au PAY, Japan Post Bank Pay, WeChat Pay, Alipay) |
| External Link: | Official Website |
