Founded in Enkyo 4 (1747)
A long-established confectioner that created the much-loved “Gaufre”
The Ueno–Okachimachi area changed from a samurai town in the Edo period to a merchant town after the Meiji Restoration.Ueno Fugetsudo has continued selling Western-style sweets in this area.Among them, the classic choice for gifts and souvenirs is the “Gaufre.”It is a Western-style sweet featuring a soft sweetness, with cream sandwiched between wafers.It was created in Showa 4 (1929) by the Ueno Fugetsudo family.
Ueno Fugetsudo also offers “Gaufre Crush Cookies,” available in four flavors, and “Cream Sandwich” cookies known for their rich, toasted aroma,as well as “Tokyo Castella,” carefully baked one by one by craftsmen in special copper molds using the traditional “six-sided baking” method.The lineup is filled with irresistible treats for lovers of Western sweets.
This long-established shop offers both historic signature sweets and modern-style desserts.Why not visit at least once?
History
In Enkyo 4 (1747), the first-generation Kiemon Osumi moved from Osaka to Edo,and opened “Osakaya” in Kyobashi Suzuki-cho, marking the beginning of Ueno Fugetsudo.The shift toward Western-style confectionery began in Meiji 5 (1872),and in Meiji 38 (1905), the third son, Shozaburo, established “Ueno Fugetsudo” in Ueno Hirokoji.After overcoming events such as the Great Kanto Earthquake and world wars,the desire to “make delicious sweets” and the techniques of confectionery making are still being passed down today.
This Notable Item
Gaufre
540 yen (4 pieces)
Round wafers baked using the traditional “hasami-yaki” technique,sandwiched with three kinds of cream such as vanilla, strawberry, and chocolate.This is a signature sweet representing Ueno Fugetsudo.
Gaufre Crush Cookies
540 yen (9 pieces)
Cookies made by kneading crushed gaufre wafer powder into the dough.They come in four flavors: almond, chocolate, Earl Grey, and pistachio,all crisp and very satisfying to eat.
Cream Sandwich
486 yen (3 pieces)
Inside the fragrantly baked cookies is a richly flavored cream.There are two types: cream with raisins soaked in rum, and cream with cranberries soaked in liqueur, offering a refreshing sweet-and-tart taste.
Spot Overview
| Address: | 1-20-10 Ueno, Taito-ku, Tokyo |
|---|---|
| Phone: | 03-3831-3106 |
| Business hours: | 10:30–18:00 |
| Closed: | Mondays (the following weekday if Monday is a holiday) |
| Payment methods: | Cash Credit cards (American Express, VISA, JCB, Diner’s Club, Mastercard) |
| External Link: | Official Website |
