Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column
    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第4回】「関東の蕎麦、関西のうどん」食べ方を見ればその人の出身地が分かる

    芝大門 更科布屋 店主の独り言芝更科そば蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言われ、それ…
    • Shinise
    • Signature Foods
    • Column
    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第3回】蕎麦の香りを楽しめる蕎麦メニューとは

    芝大門 更科布屋 店主の独り言芝更科そば蕎麦天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言われ、それぞ…
    • Shinise
    • Signature Foods
    • News

    Senbikiya Sohonten [Reservations for F…

    Sembikiya Sohonten Nihonbashi Fruit ParlorNihonbashi (bridge)2023.12.29Senbikiya Sohonten . Sembikiy…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Yoshinori] Yoshinori Korekkusyo exhibi…

    Yoshitoku Asakusabashi HontenRyogoku/Kameido2023.12.25Yoshinori] Yoshinori Korekkusyo exhibition room "New Year Exhib…
    • Shinise
    • Signature Foods
    • Event
    • News

    【浅草梅園】季節限定-いちご大福

    甘み、酸味のバランスが良い大粒の「とちあいか」を丸ごと使い、もっちり食感の生地で、包みました。いちごの甘みを生かす、…
    • Shinise
    • Signature Foods
    • News

    Sohonke Sarashina-Horii] “Duck h…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2023.12.17Sohonke Sarashina-Horii] "Duck hot pot" has been a winter st…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Sticking to domestically produced raw …

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The soul of the craftsman resides in t…

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Haibara] Mini cards that add color to …

    Haibara Nihonbashi Main StoreNihonbashi (bridge)2023.12.13Haibara] Mini cards that add color to everyday life …

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Notoji

    Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Shinshōdō

    Founded in the first year of the Taisho era (1912)A long-established Japanese sweets shop offering items connected to…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Shinsendo Yanaka Senbei

    Taisho 2 (1913)Winner of the Minister’s Award at the National Confectionery Exposition! A long-established shop where…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Shirakiya Denbei

    Founded in 1830 (the first year of the Tenpō era)https://youtu.be/GucKhVfbV4gAttracting attention as a sustainable SD…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Yamamoto Nori Shop Nihonbashi Main Sto…

    Founded in Kaei 2 (1849)https://youtu.be/jSC44RhlOGUDiscover Japanese food culture through premium seaweed that melts…

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