Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Shimbashi Tamaki-ya has been in busine…

    Shinbashi, Shinagawa, Odaibapreserved food boiled in soycooked beansTsukudani and ochazuke are perfect for warm rice.…
    • Shinise
    • Signature Foods
    • News

    【木村屋總本店】直営店限定販売「動物パン（いぬ）」

    11月1日「犬の日」にちなんだ可愛い”いぬパン”を期間限定発売！期間限定：11/1～11/31なめらかなチョコクリームを包んで、可…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Because they are used on a daily basis…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Ubukeya, a long-established cutlery sh…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To make Japanese “tea culture…

    Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The family motto is “Be a connoi…

    Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    How were “Fresh Pack” and …

    Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    What innovations have been made at Nim…

    Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Yamamoto Nori Store, a long-establishe…

    Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ibasen

    Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senb…

    Founded in Bunka 1 (1804)https://youtu.be/p1OexVQMoWISharing gentle flavors with sincerityThe new main store, MATSUZA…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Shiose Sohonke Main Store

    1349 (Teiwa 5)https://youtu.be/wPWPwv-uj4EShihose Manju, carefully made using traditional methodsLocated in Akashicho…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChiyoda Ward

    Nakamura Brewery

    Founded in Bunka 1 (1804)A long-established sake brewery located along the Akigawa River in Akiruno City, TokyoLocate…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…
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