Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    He started helping out in the family b…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Pushing aside the opposition of employ…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Changing flavors and characteristics f…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    With 670 years of history, yet unafrai…

    Japanese confectionerymanjuuGinza (shopping district in Tokyo)Founded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To preserve traditional culture, we al…

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Selecting the best materials for each …

    Nihonbashi (bridge)brushpaint brushBrushes and brushes are the behind-the-scenes helpers that support our daily lives…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    The history is more than 670 years old…

    Ginza (shopping district in Tokyo)Japanese confectionerymanjuuFounded in 1349, Shioze Sohonke invented Japanese-style…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mamegen Azabujuban] “One-piece b…

    Mamegen Azabu Juban HontenAzabu, Akasaka, Roppongi2023.06.30Mamegen Azabujuban] "One-piece box gift" is now on sale a…
    • Shinise
    • Signature Foods
    • Column
    • Seasonal Ways of Living

    When is the day of the Ox in 2023? Wha…

    Adult Manners CourseSeasonal way of lifeday of the ox (esp. in midsummer or midwinter)day of the ox in midsummer (dur…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Edo Bekko-ya

    Founded in Kyōwa 2 (1802)https://youtu.be/CuAzr_EOurIA tortoiseshell specialty shop where the entire store reflects a…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ubukeya

    Founded in Tenmei 3 (1783)A specialty store where you can find blades perfect for your purposeUbukeya has continued m…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kamiya Bar

    Founded in 1880 (Meiji 13)Japan’s first bar loved by literary masters, famous for its signature Denki Bran.Founded in…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Okame Sushi

    Founded in Ansei 2 (1856)Edo-style sushi that continues to evolve while respecting traditionEdo-style sushi that has …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Chikuyotei Main Restaurant

    Founded in the late Edo periodA long-established eel restaurant that appears in I Am a CatThis famous eel restaurant …
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