Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • News

    MATSUZAKI SHOTEN (Buy / Ginza area) pa…

    MATSUZAKI SHOTEN (Ginza Matsuzaki Senbei Honten)Ginza (shopping district in Tokyo)2022.10.06MATSUZAKI SHOTEN (Buy / G…
    • Shinise
    • Signature Foods
    • News

    Kamishige (Buy / Nihonbashi area) page…

    Amaterasu OomikamiNihonbashi (bridge)2022.10.05Kamishige (Buy / Nihonbashi area) page is now open Ka…
    • Shinise
    • Signature Foods
    • News

    Amanoya (Eating / Kanda area) page is …

    Amanoyafield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay for shrine operations)2022…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Chomeiji Cherry Blossom Mochi (Buy / M…

    rice cake with bean paste wrapped in a preserved cherry leafMukojima, Honjo2022.10.04Chomeiji Cherry Blossom Mochi (B…
    • Shinise
    • Signature Foods
    • News

    Kanda Yabusoba (Eating / Kanda area) p…

    type of soba eaten at the end of the month (esp. at the end of the year)field affiliated with a shrine (the tax-exemp…
    • Shinise
    • Signature Foods
    • News

    Eitaro Sohonmasho’s “5 sec…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2022.10.01Eitaro Sohonmasho's "5 secrets" video is now avail…
    • Shinise
    • Signature Foods
    • News

    Sarashina-Horii “5 profound prin…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2022.09.26Sarashina-Horii "5 profound principles" video is now availab…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Jyksen’s “Five Deep Secret…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl…
    • Shinise
    • Traditional Japanese Sweets
    • News

    Mannendo Main Store Announces Opening …

    Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store …

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dozeu Iidaya

    Founded in Meiji 35 (1902)Enjoy nutritious loach cooked in a traditional sweet soy broth.Since the Meiji era, this lo…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Eitaro Sohon Shokudo Nihonbashi Honten…

    Founded in the first year of Bunsei (1818).https://youtu.be/i1qgkUqG4DAThe Nihonbashi Main Store is filled with the r…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Nihonbashi Saruya

    Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sohonke Sarashina Horii

    Founded in 1789 (the first year of the Kansei era)https://youtu.be/H9tTKkBgov4We want to discover new flavors and exp…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Sakura Nabe Nakae

    Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Kanda Miharado

    Taisho 11 (1922)A Japanese sweets shop that preserves tradition while also offering appealing seasonal limited sweets…

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