Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.
「Tokyo Metropolis」-「Shinise」List
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Jyksen’s “Five Deep Secret…
Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2022.09.17Jyksen's "Five Deep Secrets" video is now availabl… -
Mannendo Main Store Announces Opening …
Mannendo Main StoreGinza (shopping district in Tokyo)2022.09.13Mannendo Main Store Announces Opening of New Store … -
Nihonbashi Saruya’s “5 sec…
Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. … -
miso mixed with chikuwa paste (chile, …
Dashi (Japanese soup stock), Seasonings Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi… -
Nihonbashi Saruya Original Gifts
Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp… -
The simple taste of Kototoi dumplings …
Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW… -
Shirokiya Denbei
https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods Nihonbashi (bridge)Established 1830cleaning utens… -
Shiba Daimon Sarashina Nunoya
Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…
「Tokyo Metropolis」-「Shinise」Shop List
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Takashimaya
Eel, conger eel, and loach — NihonbashiNihonbashi Takashimaya — EelFounded in 1875 (Meiji 8)A long-established eel re… -
Nihonbashi Saruya
Founded in the Hoei era (1704–1711)https://youtu.be/8pmo2XRE6D8The only toothpick specialty store in Japan, known for… -
Toranomon Okano Eizen
Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo… -
Kikumi Senbei Sohonten
Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe… -
Toranomon Choujiya
Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m… -
Tsujiyahon-ten
Founded in Taisho 1 (1912)Create original zori or geta that perfectly fit your feetA specialty store for traditional …
Category
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Tokyo Metropolis-Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Tokyo Metropolis-Timeless Essentials for Everyday Life
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Tokyo Metropolis-Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Tokyo Metropolis-Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Recommended Area
Come to the Shinise
Shinise Videos
Shinise Festival
Municipalities
- Minato Ward
- Itabashi Ward
- Hino City
- Hinode Town
- Chuo Ward
- Nerima Ward
- Higashimurayama City
- Hinohara Village
- Shinjuku Ward
- Adachi Ward
- Kokubunji City
- Okutama Town
- Taito-ward
- Bunkyo Ward
- Katsushika Ward
- Kunitachi City
- Oshima Town
- Sumida Ward
- Edogawa Ward
- Fussa City
- Toshima Village
- Koto Ward
- Hachioji City
- Komae City
- Niijima Village
- Chiyoda Ward
- Shinagawa Ward
- Tachikawa City
- Higashiyamato City
- Kozushima Village
- Meguro Ward
- Musashino City
- Kiyose City
- Miyake Village
- Ota Ward
- Mitaka City
- Higashikurume City
- Mikurashima Village
- Setagaya Ward
- Ome City
- Musashimurayama City
- Hachijo Town
- Shibuya Ward
- Fuchu City
- Tama City
- Aogashima Village
- Nakano Ward
- Akishima City
- Inagi City
- Ogasawara Village
- Suginami Ward
- Chofu City
- Hamura City
- Toshima Ward
- Machida City
- Akiruno City
- Kita Ward
- Koganei City
- Nishitokyo City
- Arakawa Ward
- Kodaira City
- Mizuho Town
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture
