Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • News

    Senbikiya Sohonten [Reservations for F…

    Sembikiya Sohonten Nihonbashi Fruit ParlorNihonbashi (bridge)2023.12.29Senbikiya Sohonten . Sembikiy…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Yoshinori] Yoshinori Korekkusyo exhibi…

    Yoshitoku Asakusabashi HontenRyogoku/Kameido2023.12.25Yoshinori] Yoshinori Korekkusyo exhibition room "New Year Exhib…
    • Shinise
    • Signature Foods
    • Event
    • News

    【浅草梅園】季節限定-いちご大福

    甘み、酸味のバランスが良い大粒の「とちあいか」を丸ごと使い、もっちり食感の生地で、包みました。いちごの甘みを生かす、…
    • Shinise
    • Signature Foods
    • News

    Sohonke Sarashina-Horii] “Duck h…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2023.12.17Sohonke Sarashina-Horii] "Duck hot pot" has been a winter st…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Sticking to domestically produced raw …

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The soul of the craftsman resides in t…

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Haibara] Mini cards that add color to …

    Haibara Nihonbashi Main StoreNihonbashi (bridge)2023.12.13Haibara] Mini cards that add color to everyday life …
    • Shinise
    • Signature Foods
    • News

    Ueno Seiyoken] Christmas Special Full …

    Ueno SeiyokenUeno, Yanaka, Nippori2023.12.12Ueno Seiyoken] Christmas Special Full Course Ueno Seiyok…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Was Kimuraya Fuhonten’s Anpan Cr…

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)In the first part, we asked about Kimuraya Sohonten's att…

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Omiya Confectionery

    Founded in 1884 (Meiji 17)A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Asakusa Kawamatsu

    Founded in 1873 (Meiji 6)Enjoy exquisite grilled eel rice boxes right near Kaminarimon Gate.Located about ten buildin…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisShibuya Ward

    Kairyo-yu

    Taisho 5 (1916)A long-established public bath continuing since the Taisho era was renovated in 2018 into a more enhan…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Kanda Miharado

    Taisho 11 (1922)A Japanese sweets shop that preserves tradition while also offering appealing seasonal limited sweets…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Mamegen Azabu Juban Honten

    Founded in the first year of the Keio era (1865)Signature bean snacks and freshly fried salted okaki available only a…

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