Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Shukusen] Oriental Zodiac Handkerchief…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Ningyocho Shinota Sushi Head Office, a…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Founded in 1877, “Ningyocho Shin…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
    • News

    【豊島屋本店】「金婚 純米吟醸 江戸酒王子」”Kura Master”プラチ…

    「金婚 純米吟醸 江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The ninth generation of a long-establi…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Why Sarashina Soba is pure white? Prid…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The important thing is to build a stea…

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Responding to customer requests leads …

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …

「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisShinjuku Ward

    Otsunoya Tamaya

    Founded in the first year of the Taisho era (1912)An innovative long-established shop that has led the world of Japan…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dote-no-Iseya

    Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Sakura Nabe Nakae

    Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ozu Japanese Paper

    Shoo 2 (1653)Founded 370 years ago, a long-established shop preserving the tradition of Japanese paperSince the found…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ibasen

    Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikujuudo Isetatsu Yanaka Main Store

    Founded in Genji 1 (1864)Gorgeous Edo chiyogami where you can immerse yourself in the beauty of colors and patternsIn…

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