Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Signature Foods
    • Column
    • Reflections from the Proprietor of Sarashina Nunoya, Shibadaimon

    【第2回】美味しい蕎麦屋を見分けるコツは、お客様の「姿勢」を見ること

    芝大門 更科布屋　店主の独り言芝更科そば蕎麦「天ぷら」「そば」「寿司」「うなぎ」は、江戸を代表する「食」と言われ、それ…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Don’t Call Me “Landlady”

    What is the “rank of kimono̶…

    Column: Don't call me the landlady!turffamily crestKimono Mannerssemi-formal kimono for women The se…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Preserving Kimono Culture through Tabi…

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Long-established Tabi Shoes supported …

    Ginza (shopping district in Tokyo)Japanese AccessoriestabiFounded in the An'ei era (1772-1780) and relocated to its c…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    The company has 25,000 followers on so…

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)Nihonbashi …
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Suddenly, at the age of 25, he became …

    Nihonbashi (bridge)bentobox lunch (containing rice and 10-15 small portions of fish, meat, and vegetables)「Nihonbash…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Expressing a unique taste using ingred…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    He started helping out in the family b…

    Asakusa (department store)doll-shaped pancake filled with bean jamsouvenir from AsakusaKimuraya Honten is a ningyoyak…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Pushing aside the opposition of employ…

    Asakusa (department store)souvenir from AsakusathunderstormKaminari Okoshi is a sweet and savory traditional Japanese…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Omiya Confectionery

    Founded in 1884 (Meiji 17)A paradise for sweets lovers. A long-established Western-style confectionery in Kanda since…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toraya Akasaka

    Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Baikatei Fukagawa Shop

    Founded in Kaei 3 (1850)The highlight is the Fukagawa shop, renovated for the first time in 70 years.Baikatei Fukagaw…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChiyoda Ward

    Tokyo Station Hotel

    Founded in Taishō 4 (1915)A symbol standing in the heart of Tokyo, with over a century of history.A hotel located ins…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Ishii Roasted Bean Shop

    Established in 1887 (Meiji 20)Authentic roasted beans with rich flavor that you can't stop eating once you startA roa…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Isehiro Kyobashi Main Store

    Founded in Taisho 10 (1921)A traditional flavor grilled by veteran craftsmen using ubame oak binchotan charcoal.A lon…
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