Tokyo is a city where tradition and innovation come together. While it stands at the forefront of cutting-edge culture, it is also home to long-established flavors dating back to the Edo period and the refined craftsmanship of highly skilled artisans, making it a place where the essence of Japan’s traditional culture converges.

「Tokyo Metropolis」-「Shinise」List

    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya’s “5 sec…

    Nihonbashi SarutoyaNihonbashi (bridge)2022.09.10Nihonbashi Saruya's "5 secrets" video is now available. …
    • Shinise
    • Signature Foods

    miso mixed with chikuwa paste (chile, …

    Dashi (Japanese soup stock), Seasonings　Edogawa, KotoEstablished in 1688 (first year of Genroku era)misoOrder the fi…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Nihonbashi Saruya Original Gifts

    Nihonbashi SarutoyaNihonbashi (bridge)2022.06.25Nihonbashi Saruya Original Gifts At Saruya, a toothp…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • My Curated Picks

    The simple taste of Kototoi dumplings …

    Mukojima, Honjointerview (i.e. television, newspaper, etc.)Masako Itopresent (brought by a visitor)Masako ItostylistW…
    • Shinise
    • Timeless Essentials for Everyday Life

    Shirokiya Denbei

    https://www.youtube.com/embed/GucKhVfbV4ggeneral (household) goods　Nihonbashi (bridge)Established 1830cleaning utens…
    • Shinise
    • Signature Foods
    • Column
    • Welcome to Shinise

    Shiba Daimon Sarashina Nunoya

    Eiichi KanekoSarashina Nunoya Nunoya Mankichi, the 7th generation head of the familyI want you to feel the chic Edo c…

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「Tokyo Metropolis」-「Shinise」Shop List

    • ShiniseSake of Shinise
    • Tokyo MetropolisChiyoda Ward

    Toshimaya Sake Shop

    Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Sayama Manufacturing

    Founded in 1911 (Meiji 44)Furniture crafted by top-class artisans to last a lifetimeA furniture specialty store in Sh…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChuo Ward

    Edo-style Confectioner Nihonbashi Naga…

    Founded in the Kyōhō era (1716–1736)A long-established Japanese confectionery shop loved by the Tokugawa familyA Japa…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Kikumi Senbei Sohonten

    Meiji 8 (1875)A senbei shop loved in Sendagi for over 140 years. Its specialty is the traditional square-shaped senbe…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Morihan Nori Shop

    Founded in Meiji 34 (1901)The birthplace of roasted nori sold in tea canisters, where you can enjoy the highest-quali…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Ningyocho Shinoda Sushi Sohonten

    Founded in Meiji 10 (1877)Inari sushi made with thin fried tofu well soaked in flavorLocated in the middle of Ningyoc…
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