We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    • Signature Foods
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    • Interview with a Shinise Proprietor

    Was Kimuraya Fuhonten’s Anpan Cr…

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)In the first part, we asked about Kimuraya Sohonten's att…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Kimuraya Sohonten, a long-established …

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)Anpan" is a very familiar food for us. Founded in 1869, K…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Smoked Saikyo pickles have evolved int…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on Japanese tables, where t…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Tsutanoya” was established in 19…

    Shinjuku, NakanoKyoto-style picklesJapanese-style mealSaikyo zuke is a very familiar food on the Japanese table, wher…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Continuing to exist is a brand. What &…

    Nihonbashi (bridge)toothpicktoothpickToothpicks are a familiar product to us. But have you ever used a KUROMOJI tooth…
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    • Timeless Essentials for Everyday Life
    • News

    Kuroeya] “The 125th Kuroeya Lacq…

    Kuroeya (department store)Nihonbashi (bridge)2023.12.05Kuroeya] "The 125th Kuroeya Lacquer Ware Market …
    • Shinise
    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
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    The 2nd “Sake Samurai”s To…

    Other Traditional & Japanese Culture Manufacturing (food and alcohol) Sightseeing & Tours Higashimurayama, Ome, Ok…
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    • Signature Foods
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    Komagata Dozeu] Winter-only “Nam…

    komagata doze (cephalopod-like crustacean form of Zen Buddhism)Asakusa (department store)2023.12.03Komagata Dozeu] Wi…
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    • Traditional Japanese Sweets
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    Eitaro Sohonshaku] New Year wagashi as…

    Eitaro Sohon Shokudo Nihonbashi HontenNihonbashi (bridge)2023.12.02Eitaro Sohonshaku] New Year wagashi assortment two…

「Shinise」Shop List

    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisSumida Ward

    Chomeiji Sakura Mochi

    Founded in Kyōho 2 (1717)A store that has continued for over 300 years, the birthplace of Kanto-style Sakura MochiIn …
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Edoya

    Founded in Kyōhō 3 (1718)https://youtu.be/x3B8gCF3Zo8A comprehensive specialty shop for brushes and brooms located al…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Mikado Mitsuharado Main Store

    Meiji 10 (1877)A Japanese sweets shop deeply connected with Suitengu and loved across generationsFounded in Meiji 10 …
    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Sakura Nabe Nakae

    Founded in 1905 (Meiji 38)They have been making Edo’s traditional local cuisine for 118 years. A long-established sak…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Miyamoto Unosuke Shoten

    Founded in the first year of Bunkyū (1861)https://youtu.be/68qlf1hoN4kA long-established maker of drums, mikoshi, and…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toraya Akasaka

    Founded in the late Muromachi periodWe want to make the most delicious wagashi for the present time.With 500 years of…

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