We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Yoshinori] Yoshinori Korekkusyo exhibi…
Yoshitoku Asakusabashi HontenRyogoku/Kameido2023.12.25Yoshinori] Yoshinori Korekkusyo exhibition room "New Year Exhib… -
【浅草梅園】季節限定-いちご大福
甘み、酸味のバランスが良い大粒の「とちあいか」を丸ごと使い、もっちり食感の生地で、包みました。いちごの甘みを生かす、… -
Sohonke Sarashina-Horii] “Duck h…
Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2023.12.17Sohonke Sarashina-Horii] "Duck hot pot" has been a winter st… -
Sticking to domestically produced raw …
Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made… -
The soul of the craftsman resides in t…
Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made… -
Haibara] Mini cards that add color to …
Haibara Nihonbashi Main StoreNihonbashi (bridge)2023.12.13Haibara] Mini cards that add color to everyday life … -
Ueno Seiyoken] Christmas Special Full …
Ueno SeiyokenUeno, Yanaka, Nippori2023.12.12Ueno Seiyoken] Christmas Special Full Course Ueno Seiyok… -
Was Kimuraya Fuhonten’s Anpan Cr…
Ginza (shopping district in Tokyo)pastries (e.g. croissants)In the first part, we asked about Kimuraya Sohonten's att… -
Kimuraya Sohonten, a long-established …
Ginza (shopping district in Tokyo)pastries (e.g. croissants)Anpan" is a very familiar food for us. Founded in 1869, K…
「Shinise」Shop List
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Dote-no-Iseya
Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique… -
Ibasen
Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved … -
Mikado Mitsuharado Main Store
Meiji 10 (1877)A Japanese sweets shop deeply connected with Suitengu and loved across generationsFounded in Meiji 10 … -
Umezono Asakusa Main Store
Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved… -
Ishikawa Brewery
1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat… -
Yoshinoya Shoten
Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







