We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    Yoshinori] Yoshinori Korekkusyo exhibi…

    Yoshitoku Asakusabashi HontenRyogoku/Kameido2023.12.25Yoshinori] Yoshinori Korekkusyo exhibition room "New Year Exhib…
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    【浅草梅園】季節限定-いちご大福

    甘み、酸味のバランスが良い大粒の「とちあいか」を丸ごと使い、もっちり食感の生地で、包みました。いちごの甘みを生かす、…
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    Sohonke Sarashina-Horii] “Duck h…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2023.12.17Sohonke Sarashina-Horii] "Duck hot pot" has been a winter st…
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    • Interview with a Shinise Proprietor

    Sticking to domestically produced raw …

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
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    • Timeless Essentials for Everyday Life
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    • Interview with a Shinise Proprietor

    The soul of the craftsman resides in t…

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
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    • Timeless Essentials for Everyday Life
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    Haibara] Mini cards that add color to …

    Haibara Nihonbashi Main StoreNihonbashi (bridge)2023.12.13Haibara] Mini cards that add color to everyday life …
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    Ueno Seiyoken] Christmas Special Full …

    Ueno SeiyokenUeno, Yanaka, Nippori2023.12.12Ueno Seiyoken] Christmas Special Full Course Ueno Seiyok…
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    Was Kimuraya Fuhonten’s Anpan Cr…

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)In the first part, we asked about Kimuraya Sohonten's att…
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    Kimuraya Sohonten, a long-established …

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)Anpan" is a very familiar food for us. Founded in 1869, K…

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Dote-no-Iseya

    Founded in Meiji 22 (1889)For about 130 years since its founding, the main features have been its unchanged technique…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Ibasen

    Founded in Tenshō 18 (1590)https://youtu.be/mhGpfrikHwAChic designed fans and folding fans that have long been loved …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisChiyoda Ward

    Mikado Mitsuharado Main Store

    Meiji 10 (1877)A Japanese sweets shop deeply connected with Suitengu and loved across generationsFounded in Meiji 10 …
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • ShiniseSake of Shinise
    • Tokyo MetropolisFussa City

    Ishikawa Brewery

    1863 (Bunkyu 3)Long-established sake brewery where visitors can tour the building, which has been registered as a nat…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Yoshinoya Shoten

    Founded in Ansei 1 (1854)https://youtu.be/9-DGgQR0AIgLighting the heart with Edo aesthetics through “Edo lanterns”Han…

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