We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Yoshinori] Yoshinori Korekkusyo exhibi…

    Yoshitoku Asakusabashi HontenRyogoku/Kameido2023.12.25Yoshinori] Yoshinori Korekkusyo exhibition room "New Year Exhib…
    • Shinise
    • Signature Foods
    • Event
    • News

    【浅草梅園】季節限定-いちご大福

    甘み、酸味のバランスが良い大粒の「とちあいか」を丸ごと使い、もっちり食感の生地で、包みました。いちごの甘みを生かす、…
    • Shinise
    • Signature Foods
    • News

    Sohonke Sarashina-Horii] “Duck h…

    Sohonke Sarashina HoriiAzabu, Akasaka, Roppongi2023.12.17Sohonke Sarashina-Horii] "Duck hot pot" has been a winter st…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Sticking to domestically produced raw …

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The soul of the craftsman resides in t…

    Ueno, Yanaka, NipporicombSince its establishment, the company has been making combs for 287 years. The combs are made…
    • Shinise
    • Timeless Essentials for Everyday Life
    • News

    Haibara] Mini cards that add color to …

    Haibara Nihonbashi Main StoreNihonbashi (bridge)2023.12.13Haibara] Mini cards that add color to everyday life …
    • Shinise
    • Signature Foods
    • News

    Ueno Seiyoken] Christmas Special Full …

    Ueno SeiyokenUeno, Yanaka, Nippori2023.12.12Ueno Seiyoken] Christmas Special Full Course Ueno Seiyok…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Was Kimuraya Fuhonten’s Anpan Cr…

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)In the first part, we asked about Kimuraya Sohonten's att…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Kimuraya Sohonten, a long-established …

    Ginza (shopping district in Tokyo)pastries (e.g. croissants)Anpan" is a very familiar food for us. Founded in 1869, K…

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisTaito-ward

    Kototoi Dango

    Founded in the late Edo period.The three-color dango, loved since the Edo period, is perfect as a gift.A dango shop t…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChiyoda Ward

    Toshimaya Sake Shop

    Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Edo Bekko-ya

    Founded in Kyōwa 2 (1802)https://youtu.be/CuAzr_EOurIA tortoiseshell specialty shop where the entire store reflects a…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Paris Ogawaken Shimbashi Branch

    Founded in Meiji 38 (1905)The original Raisin Witch, loved across generationsWhen it comes to the “Original Raisin Wi…
    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Tamuracho Kimuraya Honten

    Founded in Meiji 33 (1900)The famous banana cake loved by many cultural figuresA Western-style confectionery shop fou…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Haibara Nihonbashi Main Store

    Founded in Bunka 3 (1806).Paper products with refined designs that have been loved across generations.A washi special…

Shinise Videos

Shinise Festival

Prefectures