We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

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    Kamiya Bar, the oldest bar in Japan, w…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar" was the first bar in Japan to keep an eye on the chang…
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    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
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    • Timeless Essentials for Everyday Life
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    Shukusen] Oriental Zodiac Handkerchief…

    Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief …
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    • Signature Foods
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    Ningyocho Shinota Sushi Head Office, a…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c…
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    • Signature Foods
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    • Interview with a Shinise Proprietor

    Founded in 1877, “Ningyocho Shin…

    Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that …
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    • Sake of Shinise
    • Japanese Liquor Crossing
    • Japanese Sake
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    【豊島屋本店】「金婚 純米吟醸 江戸酒王子」”Kura Master”プラチ…

    「金婚 純米吟醸 江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン…
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    • Signature Foods
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    The ninth generation of a long-establi…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
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    • Signature Foods
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    Why Sarashina Soba is pure white? Prid…

    Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir…
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    • Signature Foods
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    • Interview with a Shinise Proprietor

    The important thing is to build a stea…

    Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisMinato Ward

    Sumiy a / J uan Chuzaemon

    Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen…
    • ShiniseSignature FoodsNo Category
    • Tokyo MetropolisShinjuku Ward

    Shinjuku Nakamuraya Main Store

    Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ueno Fugetsudo

    Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Notoji

    Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo Metropolis

    Toranomon Choujiya

    Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…

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