We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Kamiya Bar, the oldest bar in Japan, w…
Asakusa (department store)Denki Bran (brandname)barKamiya Bar" was the first bar in Japan to keep an eye on the chang… -
I was a junior high school student whe…
Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change… -
Shukusen] Oriental Zodiac Handkerchief…
Indian silk-cotton tree (Bombax ceiba)Nihonbashi (bridge)2023.10.26Shukusen] Oriental Zodiac Handkerchief … -
Ningyocho Shinota Sushi Head Office, a…
Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inarizushi is a "chic" food that c… -
Founded in 1877, “Ningyocho Shin…
Nihonbashi (bridge)sushi wrapped in fried tofuvinegared rice rolled in nori (laver)Inari sushi is a "chic" food that … -
【豊島屋本店】「金婚 純米吟醸 江戸酒王子」”Kura Master”プラチ…
「金婚 純米吟醸 江戸酒王子」720ml米・酵母・水の全てを東京産にこだわった「オール東京」のお酒です。酸味と甘みのバラン… -
The ninth generation of a long-establi…
Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir… -
Why Sarashina Soba is pure white? Prid…
Azabu, Akasaka, RoppongisobaSohonke Sarashina Horii is a buckwheat noodle restaurant that opened its doors in the fir… -
The important thing is to build a stea…
Omori, Kamatadairy products(cow's) milkNakazawa Dairy Corporation, a major dairy products company whose products are …
「Shinise」Shop List
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Sumiy a / J uan Chuzaemon
Meiji 6 (1873)https://youtu.be/IRgbNEX2j8YAuthentic hand-cut soba enjoyed together with the history of the regionWhen… -
Shinjuku Nakamuraya Main Store
Founded in Meiji 34 (1901)A long-established store that has delivered the same “delicious taste” since its foundingIn… -
Ueno Fugetsudo
Founded in Enkyo 4 (1747)A long-established confectioner that created the much-loved “Gaufre”The Ueno–Okachimachi are… -
Amaterasu Oomikami
Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for… -
Notoji
Founded in the Ansei era (1854–1860)Their soba made with domestic duck sourced from a poultry wholesaler is very popu… -
Toranomon Choujiya
Established in Kansei 10 (1798)Proposing a personal approach to everyday kimono wearChoujiya is located in a clean, m…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







