We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.
「Shinise」What's New & Recommended
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Ubukeya, a long-established cutlery sh…
Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of … -
To make Japanese “tea culture…
Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok… -
The family motto is “Be a connoi…
Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok… -
How were “Fresh Pack” and …
Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo… -
What innovations have been made at Nim…
Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo… -
Yamamoto Nori Store, a long-establishe…
Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to… -
Yamamoto Nori Store, a long-establishe…
Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to… -
Kamiya Bar, the oldest bar in Japan, w…
Asakusa (department store)Denki Bran (brandname)barKamiya Bar" was the first bar in Japan to keep an eye on the chang… -
I was a junior high school student whe…
Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…
「Shinise」Shop List
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Okadaya Fuse
Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu… -
Umezono Asakusa Main Store
Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved… -
Ryushotei Nishimura
Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a… -
Toshimaya Sake Shop
Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture… -
京菓匠 笹屋伊織本店・イオリカフェ
月に3日のみ販売する「幻のどら焼」が人気江戸時代中期から続く老舗の和菓子店「京菓匠 笹屋伊織」。西本願寺近くにある本店… -
Toranomon Okano Eizen
Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…
Category
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Signature Foods
We explore local food specialties and the depth of Japanese food culture.
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Timeless Essentials for Everyday Life
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Traditional Japanese Sweets
Traditional Japanese sweets reflect the seasons and Japanese aesthetics.
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Sake of Shinise
We introduce Japanese alcohol made by long-established producers and their evolving traditions.
Shinise Videos
Shinise Festival
Prefectures
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01.Hokkaido
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02.Aomori Prefecture
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03.Iwate Prefecture
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04.Miyagi Prefecture
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05.Akita Prefecture
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06.Yamagata Prefecture
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07.Fukushima Prefecture
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08.Ibaraki Prefecture
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09.Tochigi Prefecture
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10.Gunma Prefecture
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11.Saitama Prefecture
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12.Chiba Prefecture
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13.Tokyo Metropolis
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14.Kanagawa Prefecture
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15.Niigata Prefecture
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16.Toyama Prefecture
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17.Ishikawa Prefecture
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18.Fukui Prefecture
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19.Yamanashi Prefecture
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20.Nagano Prefecture
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21.Gifu Prefecture
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22.Shizuoka Prefecture
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23.Aichi Prefecture
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24.Mie Prefecture
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25.Shiga Prefecture
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26.Kyoto Prefecture
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27.Osaka Prefecture
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28.Hyogo Prefecture
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29.Nara Prefecture
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30.Wakayama Prefecture
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31.Tottori Prefecture
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32.Shimane Prefecture
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33.Okayama Prefecture
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34.Hiroshima Prefecture
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35.Yamaguchi Prefecture
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36.Tokushima Prefecture
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37.Kagawa Prefecture
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38.Ehime Prefecture
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39.Kochi Prefecture
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40.Fukuoka Prefecture
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41.Saga Prefecture
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42.Nagasaki Prefecture
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43.Kumamoto Prefecture
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44.Oita Prefecture
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45.Miyazaki Prefecture
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46.Kagoshima Prefecture
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47.Okinawa Prefecture







