We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Ubukeya, a long-established cutlery sh…

    Nihonbashi (bridge)scissorskitchen knife(hair) tweezersSince its establishment in 1783, UBUKEYA has had a history of …
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    To make Japanese “tea culture…

    Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The family motto is “Be a connoi…

    Shibuya, Daikanyamatea ceremonytea utensilsGyokuho-Do handles tea ceremony utensils on Minami-Aoyama Kotto-dori. Gyok…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    How were “Fresh Pack” and …

    Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    What innovations have been made at Nim…

    Nihonbashi (bridge)katsuobushiIhee Takatsu, the 13th generation owner of Nimben, says, "Even though we are a dried bo…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Yamamoto Nori Store, a long-establishe…

    Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Yamamoto Nori Store, a long-establishe…

    Nihonbashi (bridge)laverYamamoto Nori Store has a history of more than 170 years dedicated to laver. When it comes to…
    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    Kamiya Bar, the oldest bar in Japan, w…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar" was the first bar in Japan to keep an eye on the chang…
    • Shinise
    • Column
    • Interview with a Shinise Proprietor

    I was a junior high school student whe…

    Asakusa (department store)Denki Bran (brandname)barKamiya Bar, the oldest bar in Japan, has been observing the change…

「Shinise」Shop List

    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisChuo Ward

    Okadaya Fuse

    Founded in Tenpō 6 (1835)Known for drums crafted with expert skills, and a rich selection of Buddhist altars and ritu…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Umezono Asakusa Main Store

    Founded in Ansei 1 (1854)https://youtu.be/VLuf41NeoY0A traditional sweets shop that continues to create wagashi loved…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ryushotei Nishimura

    Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
    • ShiniseSake of Shinise
    • Tokyo MetropolisChiyoda Ward

    Toshimaya Sake Shop

    Founded in Keichō 1 (1596)The root of the izakaya, a “Tokyo Modern Tavern” where you can enjoy Edo’s drinking culture…
    • ShiniseTraditional Japanese Sweets
    • Kyoto PrefectureKyoto City

    京菓匠 笹屋伊織本店・イオリカフェ

    月に3日のみ販売する「幻のどら焼」が人気江戸時代中期から続く老舗の和菓子店「京菓匠 笹屋伊織」。西本願寺近くにある本店…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisMinato Ward

    Toranomon Okano Eizen

    Founded in the first year of the Taisho era (1912)The signature product since its founding, the mame-daifuku, is almo…

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