We feature Japan’s long-established shops—businesses that have endured for over a century, passing down craftsmanship, spirit, and stories through generations.

「Shinise」What's New & Recommended

    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Lady Gaga is a fan! The beauty of the …

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Ryu Kobo in Nihonbashi has been innova…

    Nihonbashi (bridge)traditional craftdecorative string used to hold a kimono sash in placeplaited cordKumi-himo, which…
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Umezono, a long-established sweet shop…

    Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a Japanese sweet shop …
    • Shinise
    • Traditional Japanese Sweets
    • Column
    • Interview with a Shinise Proprietor

    Umezono, a long-established sweet shop…

    Asakusa (department store)Japanese confectionerycafe featuring Japanese-style sweetsUmezono is a sweet shop in Asakus…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    Collaborations with anime and popular …

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
    • Shinise
    • Timeless Essentials for Everyday Life
    • Column
    • Interview with a Shinise Proprietor

    The first “in-house work of a sa…

    Asakusa (department store)paper lanternChochin, traditional Japanese chic lights that brightly illuminate the eaves o…
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    • News

    Hotel Ryumeikan Tokyo’s annual &…

    Hotel Ryumeikan Ochanomizu Hontenfield affiliated with a shrine (the tax-exempt proceeds of its harvest going to pay …
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    • Signature Foods
    • Event

    【上野精養軒】シャインマスカットパフェ 数量限定販売

    シャインマスカットパフェ 1,500円(税込)数量限定にて販売中。みずみずしいシャインマスカットを贅沢にのせ、すっきりとし…
    • Shinise
    • Signature Foods
    • Column
    • Interview with a Shinise Proprietor

    Eating Doze soup every day to check th…

    Asakusa (department store)wrestler of Hokkaidan ancestrybeef sinew stewed in miso and mirinJapanese-style mealKomagat…

「Shinise」Shop List

    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Amaterasu Oomikami

    Founded in the first year of Genroku (1688)Traditional hanpen and kamaboko loved for over 300 yearsA famous store for…
    • ShiniseTimeless Essentials for Everyday Life
    • Tokyo MetropolisTaito-ward

    Yoshitoku Asakusabashi Honten

    Founded in the first year of Shōtoku (1711)More than 300 years of continuous innovation. Festival dolls where traditi…
    • ShiniseSignature Foods
    • Tokyo MetropolisChuo Ward

    Muromachi Sunaba Nihonbashi Main Branc…

    Founded in 1869 (Meiji 2)A soba restaurant that originated ten-zaru and ten-mori, continuing since the Meiji eraA sob…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisTaito-ward

    Ryushotei Nishimura

    Founded in Ansei 1 (1854)The original chestnut steamed yokan, loved for over 160 years since the Edo period.As soon a…
    • ShiniseTraditional Japanese Sweets
    • Tokyo MetropolisKoto Ward

    Funabashiya Kameido Tenjin-mae Honten

    Founded in Bunka 2 (1805)The only fermented confectionery that has been made for over 200 yearsWalking under the wist…
    • ShiniseSignature Foods
    • Tokyo MetropolisChiyoda Ward

    Kanda Matsuya Main Branch

    Founded in 1884 (Meiji 17)Handmade Edo-style soba loved by Shōtarō IkenamiThis long-established soba restaurant in Ka…

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